Setting for 2010
Three practical tips to help plot your course and reach your goals in
the new year.
by Barbara Wayman
As 2010 dawns, business owners must look at what’s ahead. One helpful
way to identify your aspirational goals for the new year is to begin
with the end in mind. Ask yourself, “If everything went perfectly next
year, what would my business look like in December 2010?” How many
employees would I have? How many customers? What would my gross revenues
be? What would my net revenues be? What new services would I have
launched? What new activities would I be doing? These types of questions
can help you narrow down your aspirational goals.
Another fun tool is to imagine yourself at your desk at the end of the
year, and then in your mind, look around and write down some of the
signs of success you see. Maybe there’s a waiting list for customers to
purchase your service or a Lucite award on your shelf for being a
rapidly growing business in your area. There could be a Twitter account
on your computer monitor and you have 2,000 followers. Or do you see
magazine articles about your business and the difference it’s making in
people’s lives? I love this imagination tip because it causes things to
pop up that you might not think about directly, but the desires are
Finally to make these goals most likely to happen, use the S.M.A.R.T.
system, which stands for Specific, Measurable, Attainable, Realistic and
Timed. Vagueness is the enemy when it comes to achieving your goals.
Don’t just say you want to grow your business; make it a specific
number, and put a deadline with it. And try to make sure it’s a stretch
but also realistic for you. Only you can know what if it is. But if you
did $100,000 last year and this year you want to do $5 million, your
plan would definitely need to show a massive increase in resources to
help you jump to that level.
These three tips of beginning with the end in mind, imagining your
environment at the end of the year and making your goals S.M.A.R.T. can
help you chart your course for 2010.
Barbara Wayman, president of BlueTree Media, LLC, publishes The Stand
Out Newsletter, an award-winning e-zine for people who want to know how
to leverage the power of marketing and public relations. Get your free
subscription today at
©2009 Barbara Wayman, BlueTree Media, LLC.
PO Box 4368
Topeka, KS 66604
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