feature designs


florals on trend 


The California Cut Flower Commission’s biennial forecast outlines the top floral looks.



With eyes toward the influential fashion, interior design and home-décor industries, a team of top floral designers, product developers and color experts has forecast the five most important floral design directions for the next two years. Use these looks as you design new arrangements, tell stories with your displays, choose your merchandising themes and order products to be featured in your shop.

The American Floral Trends Forecast™ 2008-2009, the third installment of this biennial trends forecast sponsored by the California Cut Flower Commission (CCFC), is deeply rooted in the larger social trends that influence consumer tastes, such as the increased focus on the environment; awareness of cultural diversity and global influences; and interest in handcrafted, artisanal items. As such, the forecast transcends individual tastes.

On the following pages, explore the five themes. Alongside images of arrangements and settings that capture the looks, we explain the key colors, elements, arranging styles and flowers that inform each. We also have offered merchandising tips for customizing these on-trend looks in your shop.

The trend committee that developed the forecast in concert with the CCFC was made up of Talmage McLaurin, AIFD, publisher of Florists’ Review magazine; Kim Morrill, AIFD, owner of Morrill Support Inc.; Michelle Perry-White, AIFD, product developer and designer for Caffco International; and Maureen Welton, president and creative director of Eighteen Karat International Product Sourcing, Inc., working with Leatrice Eiseman, owner of the Eiseman Center for Color Information and Training and executive director of the Pantone Color Institute, and J. Keith White, AIFD, and Charlie Groppetti, AIFD, members of the CCFC Design Team.


A pull-out copy of The American Floral Trends Forecast™ 2008-2009 was included in the November issue of Florists’ Review, on Page 83. The full forecast also is available on

line at www.ccfc.org.


California growers and suppliers who contributed products for this feature are: Ameri-Cal Floral; CallaCo; Dos Osos Multifloro; Eufloria Flowers; Ever-Bloom, Inc.; Glad-A-Way Gardens; Green Valley Floral; Ocean View Flowers; The Sun Valley Group; and Tayama Greenhouses, Inc.



Click theme box to learn more.


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