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American Floral Trends Forecast
2006
The latest update to the industry’s biennial
trends forecast.
Valentine Variety
Holiday designs offer something for every
customer’s taste, from traditional to trendy.
Celebrating Roses
Capitalize on Americans’ unfailing love
with this always-captivating blossom.

Design Directions for Interiors
Five renowned interior designers share the
trends for 2006 so you can better serve your clients with floral
accessories.
Accessorizing in 2006
Trend expert Michelle Lamb identifies the top looks for decorative
accessories.
Riotous Roses!
From radiant white to sensuous red, including a racy tricolor and
chic sprays, we’ve got 25 of the hottest new varieties for 2006.
Never Having to Say You’re Sorry
Tips for providing the longest-lasting roses to your customers.
Just Roses
How one single-focused shop turned into a
10-location franchise.
State of the Industry
To survive and thrive in 2006, florists will have to embrace change
and focus on creating experiences, value and strong customer
relationships.
Business 2006: What to Watch For
Economists predict a so-so 2006, but retailers can get a better idea
by chatting up their customers.
Finding and Keeping Great Employees
Experts share advice on how to attract and retain top performers.
Introducing burton + BURTON
Flowers, Inc. Balloons changes its name to reflect product evolution
and commitment to family.
• To read and see more,
Click
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Trend Watch |
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Reviewing Stand by Frances Dudley
Letters
Under Forty
Wedding Bouquet
Technique
Display Idea
Tradition
Biz Bits
Trend Watch
Hot Topic
Fresh Flower by Steven
W. Brown, AIFD
Practical Floristry by Teresa P. Lanker
Customer Service by T. Scott Gross
California Cuttings by Peggy Dillon
How To
New Products
Business Briefs
Classified Advertising
Advertisers Index
Product Source Guide
Elements of Style by Talmage McLaurin, AIFD

Technique
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on the cover:
MATERIALS: stemmed apothecary jar from Global Views;
Handblown Glass Conical Vase from Syndicate Sales; square Glass
Vase and Pillar Candleholder on Stem from Sullivans;
fresh flowers and foliages provided by California Cut Flower
Commission (CCFC).
Photography by Stephen Smith
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Florists' Review
Enterprises, Inc.
PO Box 4368
Topeka, KS 66604 |
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Phone:
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Local: 785-266-0888
Fax: 785-266-0333 |
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