American Floral Trends Forecast 2006
The latest update to the industry’s biennial
trends forecast.

Valentine Variety
Holiday designs offer something for every
customer’s taste, from traditional to trendy.

Celebrating Roses
Capitalize on Americans’ unfailing love
with this always-captivating blossom.

Design Directions for Interiors
Five renowned interior designers share the
trends for 2006 so you can better serve your clients with floral accessories.

Accessorizing in 2006
Trend expert Michelle Lamb identifies the top looks for decorative accessories.

Riotous Roses!
From radiant white to sensuous red, including a racy tricolor and chic sprays, we’ve got 25 of the hottest new varieties for 2006.

Never Having to Say You’re Sorry
Tips for providing the longest-lasting roses to your customers.

Just Roses
How one single-focused shop turned into a
10-location franchise.

State of the Industry
To survive and thrive in 2006, florists will have to embrace change and focus on creating experiences, value and strong customer relationships.

Business 2006: What to Watch For
Economists predict a so-so 2006, but retailers can get a better idea by chatting up their customers.

Finding and Keeping Great Employees
Experts share advice on how to attract and retain top performers.

Introducing burton + BURTON
Flowers, Inc. Balloons changes its name to reflect product evolution and commitment to family.

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Trend Watch

Reviewing Stand
by Frances Dudley
Under Forty
Wedding Bouquet

Display Idea

Biz Bits
Trend Watch
Hot Topic
Fresh Flower
by Steven W. Brown, AIFD
Practical Floristry
by Teresa P. Lanker
Customer Service by T. Scott Gross
California Cuttings by Peggy Dillon
How To
New Products
Business Briefs
Classified Advertising
Advertisers Index
Product Source Guide
Elements of Style
by Talmage McLaurin, AIFD


on the cover:
MATERIALS: stemmed apothecary jar from Global Views; Handblown Glass Conical Vase from Syndicate Sales; square Glass Vase and Pillar Candleholder on Stem from Sullivans;
fresh flowers and foliages provided by California Cut Flower Commission (CCFC).
Photography by Stephen Smith

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