In Design 2007
Sixteen industry notables share their insights on new directions in floral design.
Two Faces of Floral Design
German designers Gregor Lersch and Klaus Wagener team up to present European floral trends in this extravagant new book.

Different Dozens
Five inventive looks for the Valentine’s Day standard.
Suitable Companions
Roses blend beautifully with other flowers for Valentine’s Day or any day.

Interior Design Trends
Patterns and textures are moving styles beyond minimalism.

Trends in Color for 2007
Pantone gives us a peek at how home décor is evolving in the new year.

Up-and-Coming Roses
Get a look at what breeders have created for the marketplace.

Five Steps to Long-Lasting Roses
Follow these tips to ensure your holiday flowers exceed customers’ expectations.

Retail Laboratory
The new 18 Karat Home Store allows this design company to test its products and strategies.

High Style in the House
Trendy West Hollywood “couture” florist House of Petals wows celebrities and the general public alike.

The State of the Industry
A look at the challenges of the past year and those that lie ahead, as well as a plan for surviving and thriving in 2007.

Business Horizon
Seven important demographic patterns and lifestyle directions that will affect consumers and your business in 2007.

Spending Motives
Discover triggers that can compel customers to buy more.

Ecuador’s Best
La Flor de Ecuador, Agriflor 2006, showcased the country’s cut flowers.

Horti Fair Success
Date changes and auctions’ merger are planned.

on the cover:
MATERIALS:  roses, Hydrangeas and Hypericum from Flower Transfer; Large Art Deco Container from Allstate Floral & Craft.

Photography by Stephen Smith

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Reviewing Stand
by Frances Dudley, AAF
Biz Bits

Under Twenty
How To

Fresh Flower by Steven W. Brown, AIFD

Hot Topic
by Glennis Wright
Practical Floristry
by Teresa P. Lanker
Success Strategies
by Tim Huckabee

Florists' Review Bookstore
Advertisers Index
Product Source Guide
Elements of Style
by Talmage McLaurin, AIFD



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