Megawatt Bulbs
Flip the switch, and awaken customers from their wintertime slumber with brilliant bulb flowers.

Prom Pizzazz
Fashion-forward nosegays and coordinating boutonnieres for today’s discerning teens.

Florists with Class
Four floral professionals share their strategies for teaching consumers—and the lessons they’ve learned along the way.

Spring Balloons
Help your customers send high-flying greetings with these springtime selections.

Feeling Sentimental?
A look at the popular “feel-good” movement and the products and themes that will inspire your customers to buy.


Reviewing Stand
  by Frances Dudley, AAF
Biz Bits

Basic Training
How To

Fresh Flower
Inspiration Gallery
What's New

Hot Topic
Marketing Magic

Advertisers Index
Product Source Guide
by Talmage McLaurin, AIFD

Florists' Review Bookstore



To read and see more, Click here to purchase the current issue of Florist's Review.

Exciting bonuses this month online:

Hands-On How-To Video: Watch FR publisher Talmage McLaurin, AIFD, demonstrate how to create the beribboned bouquet collars.

Basic Training: Download a printable version of the step-by-step instructions for a basic corsage to share with your employees.

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