Flip the switch, and awaken customers from their wintertime slumber
with brilliant bulb flowers.
Fashion-forward nosegays and coordinating boutonnieres for today’s
Florists with Class
Four floral professionals share their strategies for teaching
consumers—and the lessons they’ve learned along the way.
Help your customers send high-flying greetings with these springtime
A look at the popular “feel-good” movement and the products and
themes that will inspire your customers to buy.
by Frances Dudley, AAF
Product Source Guide
by Talmage McLaurin, AIFD
Florists' Review Bookstore
To read and see more,
here to purchase the current issue of Florist's Review.
Exciting bonuses this month online:
Hands-On How-To Video: Watch FR
publisher Talmage McLaurin, AIFD, demonstrate how to create the
beribboned bouquet collars.
Download a printable
version of the step-by-step instructions for a basic corsage to
share with your employees.