Bulb Blow-Out
Like a warm gust of wind, these springtime delights blow away the winter blues.

Ahead of the Curve
Belvedere Flowers combines technology with a personal touch to attract and keep customers in suburban Philadelphia.

Retail Florists in Crisis:
Reducing Labor Costs

To offer consumers the lower prices they seek while maintaining your profitability, you’ll likely have to reduce business expenses. Here are some ideas for lowering your payroll.

Balloons for Spring
The latest offerings for St. Patrick’s Day, Easter, Administrative Professionals Day and Mother’s Day.

Are You Tech Savvy?
How to put technology to work for your business in 2010.

Reviewing Stand

     by Frances Dudley, AAF

Biz Bits

How To

Fresh Flower
What's New

Hot Topic
Marketing Magic
Guerrilla Marketing
by Debra Kahn Schofield

Web Gallery
Advertisers Index
Product Source Guide
Elements of Style

     by Talmage McLaurin, AIFD

Florists' Review Bookstore


  on the cover::
lilies, Ranunculi, hyacinths and Alliums (daffodil garlic) courtesy of the Netherlands Flower Bulb Information Center; Berzelia from favorite supplier; Toile Vase from burton + BURTON; Lomey™ Wire Collar from Oasis® Floral Products.

• To read and see more, Click here to purchase the current issue of Florist's Review.

Exciting bonuses this month online:

  • Uncover the legends and truths about Valentine's Day.
  • Discover the cures for a variety of rose ailments, from premature bent neck to wilted foliage.
  • What would "secret shoppers" reveal about your shop and the knowledge and professionalism of your staff? Invite a few into your store, and use our handy secret shopper evaluation form to see how your business scores.

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Topeka, KS   66604

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