are you tech savvy?
strategies to put technology to work for your business in 2010.
by Kelsey E. Smith
put your best face
Originally for use only by college students, Facebook has an ever-rising
membership of business owners, with pages that allow users to become
“fans.” The popular social networking site is a great way to show photo
galleries of new products, event designs, shop specials and more, as
well as to announce the latest news from your shop.
Twitter, the micro-blogging service that turned text-based posts of up
to 140 characters into follower-worthy “tweets,” has upped the ante for
getting information to consumers instantly. If you haven’t already
jumped on the bandwagon, consider starting a Twitter account for your
business. Just be sure to make your messages stand out by balancing
product announcements with useful information such as quick care tips
build a blog
Having a blog with helpful tips or heartfelt anecdotes about
flowers—maybe even with a little humor thrown in—can help give your
business a more personal appeal. When you bring a bridal couple’s floral
dreams to fruition, for example, consider blogging about it. Just be
sure to use your computer’s spell-check, and have another set of eyes
scan the blog for errors if you are prone to spelling and grammatical
... For the rest of the story, look to the
February 2010 issue of Florists' Review.
to purchase the current issue of Florists' Review.