Bulbs Beyond the Norm
Unexpected crops and out-of-the-ordinary uses for traditional favorites invigorate spring sales.

Staying Alive
Follow these tips to give your customers the maximum life from bulb flowers and plants.

Spring Balloon Showcase
The latest styles for St. Patrick’s Day, Easter, Administrative Professionals Day and Mother’s Day.

Up, Up and Away
Ten easy tips for inflating balloon sales today!

Ballooning Profits
For Monday Morning Flower and Balloon Co., high-volume inflation is a good thing.

Personal Care with a Purpose
Bath and body products, offering more than sweet scents, are driving sales in this specialty channel.

Bath & Spa Gallery
Suppliers reveal their latest products.

Wholesaler Connection: Prices on the Rise
The exorbitant cost of oil is mostly to blame for ongoing increases in floral products pricing.

on the cover:
MATERIALS: container from Ararat International Trading Inc.; Anemones and hyacinths courtesy of Netherlands Flower Bulb Information Center; Viburnums and lily grass from favorite suppliers.

Photography by Stephen Smith

• To read and see more, Click here to purchase the current issue of Florist's Review.

Under 30

Reviewing Stand
by Frances Dudley
Under Thirty
Trend Watch
Biz Bits
Hot Topic
Fresh Flower
by Steven W. Brown, AIFD
Practical Floristry
by Teresa P. Lanker
Marketing Secrets
by Bob Negen
California Cuttings
by Peggy Dillon
Magazine/Book Distributors
New Products
Business Briefs
How To
Florists’ Review Bookstore
Classified Advertising
Advertisers Index / Product Source Guide
Elements of Style
by Talmage McLaurin, AIFD

Florists' Review Enterprises, Inc.
PO Box 4368
Topeka, KS   66604

Phone: 800-367-4708
Local: 785-266-0888
Fax: 785-266-0333

©Copyright 2006 Florists' Review Enterprises  •  Site management by BANTA PubNet