Bulbs Beyond the Norm
Unexpected crops and out-of-the-ordinary uses for traditional favorites invigorate spring sales.

Staying Alive
Follow these tips to give your customers the maximum life from bulb flowers and plants.

Spring Balloon Showcase
The latest styles for St. Patrick’s Day, Easter, Administrative Professionals Day and Mother’s Day.

Up, Up and Away
Ten easy tips for inflating balloon sales today!

Ballooning Profits
For Monday Morning Flower and Balloon Co., high-volume inflation is a good thing.

Personal Care with a Purpose
Bath and body products, offering more than sweet scents, are driving sales in this specialty channel.

Bath & Spa Gallery
Suppliers reveal their latest products.

Wholesaler Connection: Prices on the Rise
The exorbitant cost of oil is mostly to blame for ongoing increases in floral products pricing.


on the cover:
MATERIALS: container from Ararat International Trading Inc.; Anemones and hyacinths courtesy of Netherlands Flower Bulb Information Center; Viburnums and lily grass from favorite suppliers.

Photography by Stephen Smith



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