Spring Awakening
Vibrant blossoms burst from the barren earth to usher in the season.
What Color is Your Tulip?
Selling consumers on bud-stage bulb plants will increase enjoyment
and future sales, says the Netherlands Flower Bulb Information
Center.
Blushing Bulbs
A bounty of fresh flowers in a range of pretty pinks is in demand
for spring.
spring balloons
Blending Balloons
Let your imagination soar to new heights with these arrangements
combining flowers and balloons.
Balloon Boom
Ann’s Secret Garden brings balloons to customers’ minds in the
Oklahoma City area with up-front merchandising and promotions.
Balloon Bonanza
New balloon styles for St. Patrick’s Day, Easter, Administrative
Professionals Day and Mother’s Day.
technology
Technology Roundup
Check out some of the new developments to help you manage your shop.
Web Gallery
Our premiere guide to manufacturers’ and suppliers’ Web sites.
How to Photograph Flowers
Ten basic guidelines to follow for professional-quality photographs
that enhance your marketing ventures.
Future Shop: Redefining Retailing and Wholesaling
A look at how customers are changing the way they’re buying and how
retailers and wholesalers have to change the way they sell.
on the cover: MATERIALS: tulips, hyacinths, peonies and Persian
buttercups (Ranunculi) from the Netherlands Flower Bulb Information
Center; container from Jackson Pottery.
Photography by Stephen Smith
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Blushing Bulbs
Reviewing Stand by Frances Dudley, AAF
Biz Bits
design
Under Thirty Wedding
Sympathy
Technique
Display
Tradition
Permanents How To
product
Trends Fresh Flowerby Steven W.
Brown, AIFD What's New
business
Hot Topic by Glennis Wright
Practical Floristry by Teresa P. Lanker
Success Strategies by Tim Huckabee Briefs
