Spring Awakening
Vibrant blossoms burst from the barren earth to usher in the season.

What Color is Your Tulip?
Selling consumers on bud-stage bulb plants will increase enjoyment and future sales, says the Netherlands Flower Bulb Information Center.

Blushing Bulbs
A bounty of fresh flowers in a range of pretty pinks is in demand for spring.

spring balloons

Blending Balloons
Let your imagination soar to new heights with these arrangements combining flowers and balloons.

Balloon Boom
Ann’s Secret Garden brings balloons to customers’ minds in the Oklahoma City area with up-front merchandising and promotions.

Balloon Bonanza
New balloon styles for St. Patrick’s Day, Easter, Administrative Professionals Day and Mother’s Day.


Technology Roundup
Check out some of the new developments to help you manage your shop.

Why Can’t Google Find My Site?
The basics of getting your Web site to place higher in search-engine rankings.

Web Gallery
Our premiere guide to manufacturers’ and suppliers’ Web sites.

How to Photograph Flowers
Ten basic guidelines to follow for professional-quality photographs that enhance your marketing ventures.

Future Shop: Redefining Retailing and Wholesaling
A look at how customers are changing the way they’re buying and how retailers and wholesalers have to change the way they sell.

on the cover:
MATERIALS:  tulips, hyacinths, peonies and Persian buttercups (Ranunculi) from the Netherlands Flower Bulb Information Center; container from Jackson Pottery.

Photography by Stephen Smith

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Blushing Bulbs


Reviewing Stand
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Under Thirty
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Fresh Flower by Steven W. Brown, AIFD
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