Simple Yet Special
Easy customizations and do-ahead detailing add seasonal flair to
your Valentine’s Day shop specials.
Beyond Basic Buds
Single-rose arrangements that provide maximum “dazzle for the
dollar” on Valentine’s Day.
Have a Heart
This classic symbol of Valentine’s Day is presented in distinctive
ways in these designs from German publisher Bloom’s.
Sweet Success
As Valentine’s Day approaches, florists reveal how they market and
sell the classic combination of flowers and chocolates.
Real Valentine Specials
A variety of arrangement styles fared well in flower shops last
Valentine’s Day.
Retail Florists in Crisis:
The State of the Florists, 2009
Understanding the factors that have sent many florists’ sales
plummeting and caused many to close shop.
Valentine Sales: A look back and ahead.
How florists fared last Feb. 14.
Winter Gift Show Preview
Discover what’s in store at the top upcoming gift markets.
Snapshots from Proflora
A look at the 10th biennial flower show sponsored by the Association
of Colombian Flower Exporters, Asocolflores.
SAF Awards Our Industry’s Best
The Society of American Florists bestows honors at its 125th annual
convention, SAF Phoenix 2009.
on the cover::
MATERIALS:‘‘Sophie’
and ‘Her Majesty’ roses from Royal Flowers; tulips and ‘Red Empire’
Oriental lilies from The Sun Valley Group; miniature callas from
CallaCo; Lisianthuses from favorite supplier; Essentials™ Rose Vase
and Oasis™ Beaded Wire from Oasis® Floral Products.
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