Simple Yet Special
Easy customizations and do-ahead detailing add seasonal flair to your Valentine’s Day shop specials.

Beyond Basic Buds
Single-rose arrangements that provide maximum “dazzle for the dollar” on Valentine’s Day.

Have a Heart
This classic symbol of Valentine’s Day is presented in distinctive ways in these designs from German publisher Bloom’s.

Sweet Success
As Valentine’s Day approaches, florists reveal how they market and sell the classic combination of flowers and chocolates.

Real Valentine Specials
A variety of arrangement styles fared well in flower shops last Valentine’s Day.

Retail Florists in Crisis:
The State of the Florists, 2009
Understanding the factors that have sent many florists’ sales plummeting and caused many to close shop.

Valentine Sales: A look back and ahead.
How florists fared last Feb. 14.

Winter Gift Show Preview
Discover what’s in store at the top upcoming gift markets.

Snapshots from Proflora
A look at the 10th biennial flower show sponsored by the Association of Colombian Flower Exporters, Asocolflores.

SAF Awards Our Industry’s Best
The Society of American Florists bestows honors at its 125th annual convention, SAF Phoenix 2009.



on the cover::
‘Sophie’ and ‘Her Majesty’ roses from Royal Flowers; tulips and ‘Red Empire’ Oriental lilies from The Sun Valley Group; miniature callas from CallaCo; Lisianthuses from favorite supplier; Essentials™ Rose Vase and Oasis™ Beaded Wire from Oasis® Floral Products.

• To read and see more, Click here to purchase the current issue of Florist's Review.




Happy Holidays from Florists’ Review
Biz Bits

How To

Fresh Flower
Care & Handling

Valentine Gallery
What's New

Hot Topic
Marketing Magic
Guerrilla Marketing
by Jay Conrad Levinson

Industry Calendar
Advertisers Index
Product Source Guide
Elements of Style
by Talmage McLaurin, AIFD

Florists' Review Bookstore

Exciting bonuses this month online:

  • Find out 50 things your employees and you should never do during the holidays.
  • Can you distinguish between Austrian pine cones and Norway spruce cones? Discover what's what in our handy glossary.
  • Increase sales of Americans' favorite holiday plant with our 10 tips for pushing poinsettias.

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