simple yet special

Easy customizations and do-ahead detailing add seasonal flair to your Valentine’s Day shop specials.
Designs by Talmage McLaurin, AIFD

Busy holidays, especially Valentine’s Day, require that floral shop staff work smart. But working smart doesn’t mean that your work has to be run of the mill; instead, a few simple steps, some of which can be done in advance of the holiday, can tailor arrangements with pizzazz.

leafy greens
This creation, composed of traditional Valentine’s Day florals arranged in grand segments, goes from classical to contemporary with the addition of vibrant green kale leaves, clipped from a potted plant, demonstrating that an unexpected foliage (or filler) can dramatically alter the overall style. Look for unexpected options—from your wholesale supplier and in the plant area of your shop—to distinguish your designs.


MATERIALS:
‘Sumatra’ Oriental lilies from The Sun Valley Group; ‘Hearts’ and ‘Royal Majesty’ roses from Royal Flowers; kale plant from favorite supplier; Footed Gathering Vase from Syndicate Sales.
 

... To view 8 more designs from this article, look to the December 2009 issue of Florists' Review.

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