December 2009

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this month
Check our complete listing of feature sections and regular departments.
 
tailored stems
A trio of ribbon treatments helps you beautify bundled bouquets for Valentine's Day nuptials.

easy does it

Beginning designers can view our online video to learn this easy technique for arranging a dozen roses.

asters
These delicate-looking, daisylike flowers provide a casual, wildflower charm to floral designs.

simple yet special

Easy Customizations and do-ahead detailing add seasonal flair to your Valentine's Day shop specials.

sweet success
As Valentine's Day approaches, florists reveal how they market and sell the classic combination of flowers and chocolates.
Second in a series of seven "Florists in Crisis" by Kenneth R. Royer, AAF.
features not included in this issue
Retail Florist of the Year, 2009 Trends, Past Issues, polls, contests and more...
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