feature designs

simple yet special

Five easy-to-produce Valentine's Day designs with distinctive touches.

  Valentine’s Day is the most time-sensitive holiday for florists, so maximizing every moment is essential. To do so, many florists create menus of special arrangements on which sales efforts are focused.

  We’ve assembled a range of products for your Valentine’s Day menu, with updated elements that will appeal to romantics of all ages. Some are created in containers featured in wire-service specials, enabling you to capitalize on the recognition of the container while using it in a customized way.
 
 
 
budding romance
Stacked atop chic ceramic vessels enhanced with message medallions inspired by conversation-heart candies, bunches of salal leaves support single roses. The roses, along with sprouting trios of lily grass, are threaded through holes pierced in the foliage groups’ centers. The result is an innovative option to traditional foliage and filler use that transforms the basic bud vase with classy updates.
 
ingredients, each vase
 
‘Eliza’ rose        1
lily grass           3 stems
salal                 2 stems
 
MATERIALS: Love It Up! Urn Vase Sentiment Assortment from The John Henry Company; ‘Eliza’ roses, lily grass and salal from favorite suppliers. To contact The John Henry Company, see “Product Source Guide” on Page 129.
 
 
 
dozen-rose topiary
Assembled inside a fun and flirty felt planter, a dozen ‘Eliza’ roses find new, easy-to-create inspiration this Valentine’s Day. Nine of the feminine flowers are clustered into a pretty spherical grouping and secured with waterproof tape while a length of satin ribbon, tied into bows, conceals the tape and rounds out the rosy form. The remaining three blooms are nestled into a bed of foliage atop the lined, floral-foam-filled pot cover.
 
ingredients
 

‘Eliza’ roses

variegated Pittosporum

ribbon

12

1/2 stem

1 1/2 yards

                        
MATERIALS: Valentine Felt Pot Cover from burton + BURTON; ribbon from Berwick Offray; ‘Eliza’ roses, variegated Pittosporum and floral foam from favorite suppliers. To contact these companies, see “Product Source Guide” on Page 129.
 
 
 
 
 
 
 
 
young love
Beloved for Valentine’s Day, one dozen crimson carnations are traditional favorites. Here, arranged in a fashion-forward vessel, they receive a modern makeover with bead-adorned blades of lily grass that coordinate with the container’s red-and-black palette. The inexpensive plastic beads are simply threaded, in groups of three, onto each blade of grass, completing the youthful expression of love.
 
ingredients
 

carnations

lily grass

pittosporum

beads

12

4 stems

2 stems

12

 
MATERIALS: ceramic vase from BloomNet Exchange; carnations, lily grass, Pittosporum and floral foam from favorite suppliers; beads from craft store. To contact BloomNet Exchange, see "Product Source Guide" on page 129.
 
 
glamorous liaison
Featuring groupings of premium blossoms inside an elegant jewel-adorned vase, this stunning arrangement is outfitted for a black-tie evening of romance. To coordinate with the bejeweled vessel, the bold scarlet roses are decorated with trios of shimmering gems, and for dramatic impact, a lavish spray of lily grass flows from one side of this sophisticated composition.
 
ingredients
 
Forever Young’ roses    
Hydrangeas                              
miniature Gerberas                    
miniature callas            
lily grass                                  
gem pins  

4

3 stems

6

6

12 stems

12

 
MATERIALS: Diamonds and Roses vase from Teleflora; Lomey® Gems Diamante Pins from Smithers-Oasis; ‘Forever Young’ roses, Hydrangeas, miniature Gerberas, miniature callas and lily grass from favorite suppliers. To contact these companies, see “Product Source Guide” on Page 129.
 
 
 
Charmed Vessel
A collection of premium blooms—either hand-gathered or arranged in foam—lovingly fills a charm-adorned vase. Extending the mass of the composition and increasing its perceived value, lengths of cheery plaid ribbon embrace the floral cluster in a looping collar. If hand tied, the loops are taped to wires and arranged among the stems; in foam, they are attached to wood picks with stem wrap and inserted around the perimeter.
 
ingredients
 
'Forever Young’ roses    
Oriental lillies                             
miniature Gerberas                    
Thryptomene calycina            
salal
ribbon

3

1 stem

3

2 stems

3 stems

3 yards

 
MATERIALS: FTD® Lasting Romance® Bouquet vase from FTD Group; ribbon from Designer Dispatch Ribbon; wood picks from W.J. Cowee; Floratape® Stem Wrap from Alcan Packaging; ‘Forever Young’ roses, Oriental lilies, miniature Gerberas, Thryptomene calycina, salal, floral foam and wire from favorite suppliers. To contact these companies, see “Product Source Guide” on Page 129.




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