Small, Medium and Large
Five designs for Valentine’s Day, each in a range of
One Dozen Dozens
Twelve inspiring ideas for arranging dozen roses for Valentine’s
Living with Flowers
Belgian floral designer Nico De Swert presents modern, inspired
floral designs for the home in his new book.
Putting a Price on Love
Menus, mass production and deliveries are critical to profitable
Valentine’s Day holidays.
Call to Order
Tips for finding and training temporary telephone staff for the
Florists across the country share their best marketing and
Valentine’s Day Planning Calendar
A handy guide to help you prepare for the hectic occasion.
A Warm and Fuzzy Future
Overall plush sales have declined, but several factors point to a
Leading suppliers showcase their latest plush offerings.
Taking Care of Business
How building your brand builds your business.
Practical year-end advice to help you lower your business’s tax bill
and plan for the year ahead.
Shows on the Horizon
A glimpse into this winter’s gift shows and marketplaces.
SAF Lake Las Vegas Highlights
Deserving industry veterans receive recognition.
Another successful show highlights Colombia’s flower trade.
Flowers with a Conscience
Florverde®, Colombia’s admirable social and environmental
improvement program, is positively impacting lives and land.
Cause for Celebration
Golden Flowers awards florists with free fresh flowers.
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One Dozen Dozens
Reviewing Stand by Frances Dudley
Fresh Flower by Steven
W. Brown, AIFD
Practical Floristry by Teresa P. Lanker
Customer Service by T. Scott Gross
California Cuttings by Peggy Dillon
Product Source Guide
Elements of Style by Talmage McLaurin, AIFD
on the cover:
MATERIALS: Tapered Square Frost Vase in Rose
(#3368-12-244) from Syndicate Sales; ‘Rosita Vendela’ roses from
Golden Flowers; ‘Vendela’ roses and scented geranium foliage
from favorite supplier.
Photography by Stephen Smith
PO Box 4368
Topeka, KS 66604
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