Love for All
A complete selection of Valentine’s Day menu options, in several
price-point variations, to suit all types of clientele.
Cash in on the hot “glam” trend by accenting your Valentine’s Day
offerings with sparkling gemstone additions.
Pairs of design ideas for various levels of love and money.
Valentine’s Day-inspired bridal bouquets from Profil Floral’s third
volume of its popular wedding book.
Tipton & Hurst: A Little Rock
This 120-year-old Arkansas institution is still setting standards
for floral excellence.
Simple Steps to Boost Valentine’s Day Sales
A little creativity and effort can translate into larger
transactions on average.
Florists around the country share their most popular fresh-flower
arrangements from last Valentine’s Day.
Valentine’s Day Consumer Trends
Use these statistics to help you tap into some new markets for the
More than 20 suppliers showcase their containers, plush, gifts and
other products for the holiday of love.
Time to Shop
Our annual preview of winter gift shows and marketplaces.
Grabbing the Gusto at Gift Shows
Fifty-eight tips for making the most of gift market buying trips.
Managing Creative People
Our special report explores the psyche of artistic workers and
provides advice for cultivating their best work.
SAF Convention Highlights
Industry luminaries are lauded at annual event.
on the cover:
MATERIALS: ‘Sweet Moments’ roses from Eufloria
Flowers; ‘Kermit’ spray chrysanthemums, miniature callas, miniature
Gerberas, Hydrangeas and Hypericum from favorite suppliers; Heart
Jewel Picks from Milton Adler Co.; ceramic pot from Pots Co.
Photography by Stephen Smith
• To read and see more,
here to purchase the current issue of Florist's Review.
Love for all
Happy Holidays from Florists' Review
Hot Topic by Glennis Wright
Fresh Flower by Steven W.
Practical Floristry by Teresa P. Lanker
Marketing Secrets by Bob Negen
Florists' Review Bookstore
Product Source Guide
Elements of Style by Talmage McLaurin, AIFD