Love for All
A complete selection of Valentine’s Day menu options, in several price-point variations, to suit all types of clientele.

Faceted Florals
Cash in on the hot “glam” trend by accenting your Valentine’s Day offerings with sparkling gemstone additions.

Valentine Vases
Pairs of design ideas for various levels of love and money.

Just Married
Valentine’s Day-inspired bridal bouquets from Profil Floral’s third volume of its popular wedding book.

Tipton & Hurst: A Little Rock Tradition
This 120-year-old Arkansas institution is still setting standards for floral excellence.

Simple Steps to Boost Valentine’s Day Sales
A little creativity and effort can translate into larger transactions on average.

Romantic Specials
Florists around the country share their most popular fresh-flower arrangements from last Valentine’s Day.

Valentine’s Day Consumer Trends
Use these statistics to help you tap into some new markets for the upcoming holiday.

Valentine Gallery
More than 20 suppliers showcase their containers, plush, gifts and other products for the holiday of love.

Time to Shop
Our annual preview of winter gift shows and marketplaces.

Grabbing the Gusto at Gift Shows
Fifty-eight tips for making the most of gift market buying trips.

Managing Creative People
Our special report explores the psyche of artistic workers and provides advice for cultivating their best work.

SAF Convention Highlights
Industry luminaries are lauded at annual event.

on the cover:
MATERIALS:  ‘Sweet Moments’ roses from Eufloria Flowers; ‘Kermit’ spray chrysanthemums, miniature callas, miniature Gerberas, Hydrangeas and Hypericum from favorite suppliers; Heart Jewel Picks from Milton Adler Co.; ceramic pot from Pots Co.

Photography by Stephen Smith

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Love for all


Happy Holidays from Florists' Review
Biz Bits
Under Thirty
Trend Watch
Hot Topic
by Glennis Wright
Fresh Flower
by Steven W. Brown, AIFD
Practical Floristry by Teresa P. Lanker
Marketing Secrets
by Bob Negen
How To
New Products
Business Briefs
Florists' Review Bookstore
Classified Advertising
Advertisers Index
Product Source Guide
Elements of Style
by Talmage McLaurin, AIFD


Under Thirty

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