Modern Farewells
Eight contemporary sympathy tributes featuring universally beloved chrysanthemums.

From Consolation to Celebration
Florists and funeral industry professionals provide insight into the changing sympathy industry.

Nature Takes Over
Bill J. Harper, AIFD, AAF, FAM, pays homage to nature with a collection of artful floral designs in a new book from the Florists’ Review Bookstore.

Marketing Bloomster’s
Innovative tools and strategies reach discerning consumers in San José, Calif.

Ready-To-Go Wreaths
Simplify your labor with these ready-made wreaths, which can be sold as is or customized to suit any décor or budget.



on the cover:
‘Chippendale’ garden roses, ‘Celine’ spray roses, Hydrangeas and scented geraniums from Transflora; carnations from favorite supplier; Python Vase from Accent Décor.

Photography by Stephen Smith

• To read and see more, Click here to purchase the current issue of Florist's Review.




Reviewing Stand
by Frances Dudley, AAF
Biz Bits

Shop Special
How To

Market Trends
Fresh Flower
Permanents & Drieds Gallery
What's New

Marketing Magic
Guerrilla Marketing
by Jay Conrad Levinson

Industry Calendar
Advertisers Index
Product Source Guide
Elements of Style
by Talmage McLaurin, AIFD

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