Top 10 Uses for Promotional Products

1. Customer good will and retention

2. Trade shows

3. Employee relations and events

4. Brand awareness

5. Public relations

6. New customer/New account generation

7. Employee service awards

8. Not-for-profit programs

9. Internal promotions

10. New product/New service introduction

Source: Promotional Products Association International (PPAI) “2008 Promotional Products Fact Sheet”; www.ppai.org

Top 20 Promotional Products

1. Wearables 30.7%

2. Writing instruments 10.4%

3. Bags 7.1%

4. Drinkware 6.3%

5. Desk/Office/Business accessories 6.2%

6. Calendars 5.5%

7. Recognition awards/Trophies/Jewelry 3.6%

8. Computers 3.1%

9. Sporting goods 2.6%

10. Automotive 2.5%

11. Magnets 2.4%

12. Housewares 2.4%

13. Textiles 2.3%

14. Games/Toys/Playing cards/Inflatables 2.2%

15. Stickers and Decals 2.1%

16. Buttons/Badges/Ribbons 1.8%

17. Food 1.8%

18. Electronics 1.7%

19. Personal 1.7%

20. Clocks and watches 1.6%

Source: Promotional Products Association International (PPAI) “2008 Promotional Products Fact Sheet”; www.ppai.org