business GUERRILLA MARKETING

guerrilla bribes
by Jay Conrad Levinson

Discover the awesome power of free gifts and what they can do for your business.

     See complete story in August issue.
 

Top 10 Uses for Promotional Products

 
  1. Customer good will and retention

  2. Trade shows

  3. Employee relations and events

  4. Brand awareness

  5. Public relations

  6. New customer/New account generation

  7. Employee service awards

  8. Not-for-profit programs

  9. Internal promotions

  10. New product/New service introduction

Source: Promotional Products Association International (PPAI) “2008 Promotional Products Fact Sheet”; www.ppai.org

 

Top 20 Promotional Products

 
  1. Wearables 30.7%

  2. Writing instruments 10.4%

  3. Bags 7.1%

  4. Drinkware 6.3%

  5. Desk/Office/Business accessories 6.2%

  6. Calendars 5.5%

  7. Recognition awards/Trophies/Jewelry 3.6%

  8. Computers 3.1%

  9. Sporting goods 2.6%

  10. Automotive 2.5%

  11. Magnets 2.4%

  12. Housewares 2.4%

  13. Textiles 2.3%

  14. Games/Toys/Playing cards/Inflatables 2.2%

  15. Stickers and Decals 2.1%

  16. Buttons/Badges/Ribbons 1.8%

  17. Food 1.8%

  18. Electronics 1.7%

  19. Personal 1.7%

  20. Clocks and watches 1.6%

Source: Promotional Products Association International (PPAI) “2008 Promotional Products Fact Sheet”; www.ppai.org


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