Traditional and Modern Memorials
Five types of tributes, expressed in traditional forms along with modern interpretations, ensure a variety of sympathy options.
Sympathy Challenges Confronted
Both collectively and individually, florists are working to keep this sales segment strong.
Simply Elegant Flowers
New York City florist Michael George showcases his signature graphic, modern arrangements in this new book.
Flowers that Sell Themselves
This upscale Salt Lake City florist promotes her business by taking her strongest asset, her fresh floral designs, directly to affluent buyers.
Fresh Perspectives
Florists on opposite coasts share their remodeling experiences and how the changes have improved their businesses.
Autumn Event Inspiration
Twenty great ideas for fall fun.
on the cover:
MATERIALS:
green
Trachellium
from Esmeralda Farms; spray roses,
Asclepias
and wheat from favorite suppliers; lotus pods from Knud Nielsen Company; Lotus Wooden Stand from Oriental Trading Co.; vase from Eighteen Karat International Product Sourcing. To contact these companies, see “Product Source Guide” on Page 97.
Photography by Stephen Smith
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