Traditional and Modern Memorials
Five types of tributes, expressed in traditional forms along with modern interpretations, ensure a variety of sympathy options.

Sympathy Challenges Confronted
Both collectively and individually, florists are working to keep this sales segment strong.  

Simply Elegant Flowers
New York City florist Michael George showcases his signature graphic, modern arrangements in this new book.

Flowers that Sell Themselves
This upscale Salt Lake City florist promotes her business by taking her strongest asset, her fresh floral designs, directly to affluent buyers.

Fresh Perspectives
Florists on opposite coasts share their remodeling experiences and how the changes have improved their businesses.

Autumn Event Inspiration
Twenty great ideas for fall fun.

on the cover:
green Trachellium from Esmeralda Farms; spray roses, Asclepias and wheat from favorite suppliers; lotus pods from Knud Nielsen Company; Lotus Wooden Stand from Oriental Trading Co.; vase from Eighteen Karat International Product Sourcing. To contact these companies, see “Product Source Guide” on Page 97.

Photography by Stephen Smith

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Reviewing Stand
by Frances Dudley, AAF
Biz Bits

Shop Special
How To

Fresh Flower
by Steven W. Brown, AIFD
Fall Festival Gallery
What's New

Hot Topic
by Glennis Wright
Practical Floristry by Teresa P. Lanker
Employment Management
by Jeff Mowatt, CSP

Florists' Review Bookstore
Calendar of Events
Advertisers Index
Product Source Guide
Elements of Style
by Talmage McLaurin, AIFD

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