Sympathy Designs: Expressing Emotions
Color trends lend a wealth of creative possibilities for stunning tributes.

Sympathy Specialists
Five florists share their winning strategies to boost tribute sales.

Wreaths of Plenty
These lasting symbols of welcome offer generous autumn hues.

Caan Floral & Greenhouses: An Industry Jewel
The first runner-up in our 2006 “Retail Florist of the Year” contest is a local treasure within a Wisconsin gem of a community.

Mother’s Day Sales Results
Exclusive survey of more than 200 florists shows that most held steady in 2006.

Shop Renovations: Building Impact
Three florists position themselves for the future with facility and image makeovers.

A Well-Tuned Workroom
Consider this parade of instruments to outfit your processing and design spaces for optimal day-to-day performance.

Tools of the Trade Gallery
A showcase of everything your shop could need for design, delivery and beyond.

Turning Up the Cold
What’s being done (and what more needs to be done) to comply with cold-chain guidelines.

La Flor de Ecuador, Agriflor 2006
A preview of the biennial international trade show for the fresh flower industry.

on the cover:
MATERIALS: tray from AA Importing Inc.; OASIS® Floral Foam from Smithers-Oasis; angel vine from Knud Nielsen Company; snake grass from Natural Botanicals; Asiatic lilies, Anthuriums, miniature callas, lily grass and Philodendron selloum leaves sponsored by FTD Flower Exchange.

Photography by Stephen Smith

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Sympathy Designs: Expressing Emotions


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