Sympathy Designs: Expressing Emotions
Color trends lend a wealth of creative possibilities for stunning
Five florists share their winning strategies to boost tribute sales.
Wreaths of Plenty
These lasting symbols of welcome offer generous autumn hues.
Caan Floral & Greenhouses: An
The first runner-up in our 2006 “Retail Florist of the Year” contest
is a local treasure within a Wisconsin gem of a community.
Mother’s Day Sales Results
Exclusive survey of more than 200 florists shows that most held
steady in 2006.
Shop Renovations: Building Impact
Three florists position themselves for the future with facility and
A Well-Tuned Workroom
Consider this parade of instruments to outfit your processing and
design spaces for optimal day-to-day performance.
Tools of the Trade Gallery
A showcase of everything your shop could need for design, delivery
Turning Up the Cold
What’s being done (and what more needs to be done) to comply with
La Flor de Ecuador, Agriflor 2006
A preview of the biennial international trade show for the fresh
on the cover:
MATERIALS: tray from AA Importing Inc.; OASIS® Floral
Foam from Smithers-Oasis; angel vine from Knud Nielsen Company;
snake grass from Natural Botanicals; Asiatic lilies, Anthuriums,
miniature callas, lily grass and Philodendron selloum leaves
sponsored by FTD Flower Exchange.
Photography by Stephen Smith
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Sympathy Designs: Expressing