Mourning Glory
Coordinating floral themes for today’s sympathy services.

Fall Fantasias
Delightful autumnal designs that can add seasonal ambience to your customers’ homes.

Just Released!
Introducing the latest book in Florists’ Review’s 101 design series, devoted entirely to permanents and drieds.

Extreme Makeovers
From demolition to reconstruction, here’s how two florists changed the faces of their businesses.

Melodious Tributes
Gary Wells, AIFD, creates memorable music-themed floral tributes.

Solid Ground
Top-quality customer service, an artistic focus and aggressive marketing
create a successful strategy for this “Retail Florist of the Year” runner-up.

Mother’s Day Sales
Our exclusive survey of 250 florists reveals a profitable holiday week for most florists.

Wholesaling Flowers in the Midwest
Wholesale florists in 13 central states manage the challenges and form strong bonds with their retail partners.

Road Show
Show us your unique delivery vehicles for a chance to have them published in the November issue of Florists’ Review.

Retail Florist of the Year
Enter today for your chance to receive this prestigious honor and be featured in Florists’ Review.

A Fantasy of Flowers
Proflora, Colombia’s biennial flower exhibition, offers a mix of business
and pleasure in the historic Caribbean city of Cartagena.

Picture-Perfect Weddings Contest
More than $6,500 in prizes highlight our seventh annual contest.

• To read and see more, Click here to purchase the current issue of Florist's Review.

Trend Watch

Reviewing Stand
by Frances Dudley
Under Ten
Wedding Bouquet

Display Idea

Trend Watch
Biz Bits
Hot Topic
Fresh Flower
by Steven W. Brown, AIFD
Practical Floristry
by Teresa P. Lanker
Customer Service by T. Scott Gross
California Cuttings by Peggy Dillon
How To
New Products
Business Briefs
Classified Advertising
Advertisers Index
Product Source Guide
Elements of Style
by Talmage McLaurin, AIFD

Fall Fantasias


on the cover:
MATERIALS: Grass Quantum Vase from Eighteen Karat; bells-of-Ireland, spray chrysanthemums, loosestrife (Lysimachia), Canterbury bells (Campanula), rice flower and fresh wheat from favorite suppliers.
Photography by Stephen Smith

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