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sympathy
Personalized Services
More and more families want to remember loved ones in distinctive
ways, and you can help with memorable tributes.
Sentimental Journey
Help families and friends honor loved ones with inspirational casket
flower designs.
When Flowers Are Appropriate
A primer on the farewell practices of various ethnic and religious
groups.
autumn
Wreaths of Distinction
Fall designs featuring unconventional materials and design
techniques.
Dahlias!
Jazz up your summer and fall arrangements with these energetic
selections.
No Time For Crying
This honor-award winner in our “Retail Florist of the Year” contest,
Ashland Addison Florist Co., tirelessly pursues new and current
customers.
Structural Facelift
Whether by choice or necessity, the renovations of these flower
shops proved well worth the effort and expense.
halloween
Scaring Up Sales
Cash in this fall as adults embrace the Halloween spirit.
Halloween & Fall Gallery
Help your customers celebrate the season with these delightful
products.
From out-of-the-ordinary shapes and materials to nostalgic
adornments,
these trees offer fun alternatives to tradition.
on the cover:
MATERIALS: Dahlias, Leucospermums, Crocosmia pods
and black berries from Netherlands Flower Bulb Information Center (NFBIC);
‘Igneous’ spray roses from Flower Transfer; Ruscus and pumpkins from
favorite suppliers; orange glasses from burton + BURTON; rolled-rim
palm-leaf baskets from Diamond Line Containers.
Photography by Stephen Smith
• To read and see more,
Click
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Reviewing Stand by Frances Dudley, AAF
Biz Bits
design
Under Forty
Wedding
Sympathy
Technique
Display
How To
product
Trends
Fresh Flower by Steven W.
Brown, AIFD
What's New
business
Hot Topic by Glennis Wright
Practical Floristry by Teresa P. Lanker
Success Strategies by Tim Huckabee, AIFSE
Briefs
Magazine/Book Distributors
Florists' Review Bookstore
Classifieds
Advertisers Index
Product Source Guide
Elements of Style by Talmage McLaurin, AIFD
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