Personalized Services
More and more families want to remember loved ones in distinctive ways, and you can help with memorable tributes.

Sentimental Journey
Help families and friends honor loved ones with inspirational casket flower designs.

When Flowers Are Appropriate
A primer on the farewell practices of various ethnic and religious groups.

Wreaths of Distinction
Fall designs featuring unconventional materials and design techniques.

Jazz up your summer and fall arrangements with these energetic selections.

No Time For Crying
This honor-award winner in our “Retail Florist of the Year” contest, Ashland Addison Florist Co., tirelessly pursues new and current customers.

Structural Facelift
Whether by choice or necessity, the renovations of these flower shops proved well worth the effort and expense.

Scaring Up Sales
Cash in this fall as adults embrace the Halloween spirit.

Halloween & Fall Gallery
Help your customers celebrate the season with these delightful products.
From out-of-the-ordinary shapes and materials to nostalgic adornments,
these trees offer fun alternatives to tradition.

on the cover:
MATERIALS:  Dahlias, Leucospermums, Crocosmia pods and black berries from Netherlands Flower Bulb Information Center (NFBIC); ‘Igneous’ spray roses from Flower Transfer; Ruscus and pumpkins from favorite suppliers; orange glasses from burton + BURTON; rolled-rim palm-leaf baskets from Diamond Line Containers.

Photography by Stephen Smith

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Reviewing Stand
by Frances Dudley, AAF
Biz Bits

Under Forty
How To

Fresh Flower by Steven W. Brown, AIFD
What's New

Hot Topic
by Glennis Wright
Practical Floristry
by Teresa P. Lanker
Success Strategies
by Tim Huckabee, AIFSE

Magazine/Book Distributors
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Product Source Guide
Elements of Style
by Talmage McLaurin, AIFD


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