Retail Florists in Crisis:
Lowering the Cost of Goods
How to set and achieve a goal of limiting and monitoring the amount of materials in arrangements.

Made for Mom
Easy custom design touches personalize arrangements for every type of mom.

Value-Added Plants
Five easy enhancements will boost your plant profile for Mother’s Day.

Event Expressions
International Floral Distributors (IFD) shares four trendy looks for 2010 event florals and the palettes that bring them to life.

Fresh Blooms
Check out these suppliers’ picks of new and noteworthy flower varieties.

Adapting to the Times
Moss’ Florist & Garden Center has grown with its Tennessee community to become a top source for flowers, plants, gifts and garden products.

Top Trends in Gardening
A return to shared values will fuel Americans’ desire to spend more time, and money, on their outdoor spaces.

Going Mobile
Independent florists develop their own iPhone applications to ensure that customers can order, and browse portfolios, on the go.

Candle and Home Fragrance Trends
Eco-friendly options and a focus on the fragrance experience are slated to help revive fallen sales.

Reviewing Stand

     by Frances Dudley, AAF

Biz Bits

Shop Special
How To

Fresh Flower
Candle & Fragrance Gallery
What's New

Hot Topic
Marketing Magic
Guerrilla Marketing
by Jay Conrad Levinson

Advertisers Index
Product Source Guide
Elements of Style

     by Talmage McLaurin, AIFD

Florists' Review Bookstore


  on the cover:
‘Pizzazz’ roses from Royal Flowers; ‘Acapulco’ Oriental hybrid lilies, ‘Blue Moon’ spray roses, Gerberas, ‘Nova’ Eryngium and feverfew from The Sun Valley Group; heather and panda plant (Kalanchoe tomentosa) from favorite suppliers; Fuchsia Flared Vase from Syndicate Sales.

• To read and see more, Click here to purchase the current issue of Florist's Review.

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