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Retail Florists in Crisis:
Lowering the
Cost of Goods
How to set and achieve a goal of limiting and monitoring the amount
of materials in arrangements.
Made for Mom
Easy custom design touches personalize arrangements for every type
of mom.
Value-Added
Plants
Five easy enhancements will boost your plant profile for Mother’s
Day.
Event
Expressions
International Floral Distributors (IFD) shares four trendy looks for
2010 event florals and the palettes that bring them to life.
Fresh Blooms
Check out these suppliers’ picks of new and noteworthy flower
varieties.
Adapting to
the Times
Moss’ Florist & Garden Center has grown with its Tennessee community
to become a top source for flowers, plants, gifts and garden
products.
Top Trends in
Gardening
A return to shared values will fuel Americans’ desire to spend more
time, and money, on their outdoor spaces.
Going Mobile
Independent florists develop their own iPhone applications to ensure
that customers can order, and browse portfolios, on the go.
Candle and
Home Fragrance Trends
Eco-friendly options and a focus on the fragrance experience are
slated to help revive fallen sales.
Reviewing Stand
by Frances Dudley, AAF
Biz Bits
design
Shop Special
Wedding
Sympathy
Technique
Novelty
How To
product
Fresh Flower
Candle & Fragrance Gallery
What's New
business
Hot Topic
Marketing Magic
Guerrilla
Marketing
by
Jay Conrad Levinson
Briefs
Classifieds
Advertisers Index
Product Source Guide
Elements of Style
by Talmage McLaurin, AIFD
Florists' Review Bookstore |
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on the
cover:
MATERIALS:
‘Pizzazz’ roses from Royal Flowers; ‘Acapulco’ Oriental hybrid
lilies, ‘Blue Moon’ spray roses, Gerberas, ‘Nova’ Eryngium and
feverfew from The Sun Valley Group; heather and panda plant (Kalanchoe tomentosa) from favorite suppliers; Fuchsia Flared Vase from
Syndicate Sales.
• To read and see more,
Click
here to purchase the current issue of Florist's Review.
Exciting bonuses this month online:
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Florists' Review
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©Copyright 2010 Florists'
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