Chic Specials for Modern Moms
Quick and easy techniques for vibrant Mother’s Day floral designs.
A trio of blooming plants goes from delightful to dazzling for
Mother’s Day gift-giving.
Guide to the Top Blooming Plants
Here’s what you need to know to help your customers feel confident
in their selections.
Party Time Palettes
International Floral Distributors (IFD) shares four distinct trends
for event florals.
Fruitful Harvest: Orchard Nursery & Florist
This Northern California business offers unusual products and
enticing events to cultivate customer satisfaction.
Fabulous Fresh Finds!
Growers’ picks of intriguing, new cut flower varieties will help
capture customer interest.
Gardening Trends for 2009
A desire to go green and reconnect with nature will shape outdoor
sales this year.
Home Fragrances Unmasked
Fresh scents and eco-friendly materials dominate today’s home
fragrance market trends.
Mother’s Day Sales
Our 12th annual survey, of 230 retail florists, reveals the
importance of marketing to consumers and offering them affordable
on the cover:
from Esmeralda Farms; spray roses, variegated Pittosporum and
pussy willows from favorite suppliers; Pine Straw Nest from Knud
Nielsen Company; eggs from Melrose International; ceramic container
from Zimax; Dixon® Pin from Dixon Products.
Photography by Stephen Smith
• To read and see more,
here to purchase the current issue of Florist's Review.
by Frances Dudley, AAF
Candle & Fragrance Gallery
Hot Topic by Glennis Wright
Making Money by W. Kurt Schroeder, AIFD, AAF,
Product Source Guide
Elements of Style
by Talmage McLaurin, AIFD
Florists' Review Bookstore
Exciting bonuses this month on
Professionals Week is April 19-25. Use our
letter to grab
employers' attention and urge them to place their orders.
you": 10 clever card sentiments to suggest to uninspired bosses.
- Discover how
to effectively garner employee suggestions and turn them into
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