Chic Specials for Modern Moms
Quick and easy techniques for vibrant Mother’s Day floral designs.

Enhanced Plants
A trio of blooming plants goes from delightful to dazzling for Mother’s Day gift-giving.

Care Guide to the Top Blooming Plants
Here’s what you need to know to help your customers feel confident in their selections.

Party Time Palettes
International Floral Distributors (IFD) shares four distinct trends for event florals.

Fruitful Harvest: Orchard Nursery & Florist
This Northern California business offers unusual products and enticing events to cultivate customer satisfaction.

Fabulous Fresh Finds!
Growers’ picks of intriguing, new cut flower varieties will help capture customer interest.

Gardening Trends for 2009
A desire to go green and reconnect with nature will shape outdoor sales this year.

Home Fragrances Unmasked
Fresh scents and eco-friendly materials dominate today’s home fragrance market trends.

Mother’s Day Sales
Our 12th annual survey, of 230 retail florists, reveals the importance of marketing to consumers and offering them affordable options.


on the cover:
Limonium from Esmeralda Farms; spray roses, variegated Pittosporum and pussy willows from favorite suppliers; Pine Straw Nest from Knud Nielsen Company; eggs from Melrose International; ceramic container from Zimax; Dixon® Pin from Dixon Products.

Photography by Stephen Smith

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Reviewing Stand
by Frances Dudley, AAF
Biz Bits

Shop Special
How To

Fresh Flower
Candle & Fragrance Gallery
What's New

Hot Topic by Glennis Wright
Making Money by W. Kurt Schroeder, AIFD, AAF, PFCI
Guerrilla Profits by Stuart Burkow

Industry Calendar
Advertisers Index
Product Source Guide
Elements of Style
by Talmage McLaurin, AIFD

Florists' Review Bookstore

Exciting bonuses this month on

  • Administrative Professionals Week is April 19-25. Use our letter to grab employers' attention and urge them to place their orders.
  • Beyond "thank you": 10 clever card sentiments to suggest to uninspired bosses.
  • Discover how to effectively garner employee suggestions and turn them into profit.

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