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design SHOP SPECIAL
out of the
blue
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A
value-added design treatment at the base of a simple
composition provides a higher-price-point option.
Design by Christina M. Burton, AIFD
Offering multiple price options is a win-win situation both for florists
and consumers. Here are two examples featuring cut Irises in
beautiful blue ceramic pin-frog containers.
The simpler design in the background features an Aspidistra leaf into
which a slit is cut and two Iris stems are inserted. This technique
will draw attention from consumers who crave a stylish twist.
In the foreground, a small wreath, based with permanent Viburnum leaves,
offers a chic upgrade to the design. The Hydrangea florets that are
secured among the globe thistles will dry naturally, so the keepsake
wreath can be made ahead of time. Jewels and gems, including a
stylish jewel-encrusted bee pin, add further detail.
The pin-frog vessels make it easy for consumers to replicate these looks.
Encourage them to return to your shop to purchase replacement stems
once the Irises have expired.
MATERIALS: Irises and
Hydrangeas from The Sun Valley Group; ‘Milky Way’ Aspidistra
leaves and permanent Viburnum leaves from favorite suppliers;
dried globe thistles (Echinops) from Knud Nielsen Company;
Blue Wave Ikebana containers from Georgetown Pottery; What’s the
Buzz? bee pin from Bouquet Jewels® by Flora Europa; Large Round
Lavender Deco Ice jewels from Lion Ribbon; Oasis™ Bullion Wire,
Oasis® Floral Ahesive and Oasis® Hot-Melt Glue from Smithers-Oasis.
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“out of the
blue” recipe |
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Upgraded design (foreground)
2 stems Irises
partial stem Hydrangeas
1⁄8 bunch dried globe thistles
1 ‘Milky Way’ Aspidistra leaf
approx. 2 dozen permanent Viburnum leaves |
1 bee pin
5 Deco Ice jewels
bullion wire
container
ribbon flange
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suggested
marketing copy |
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OUT OF THE BLUE
Choose a gift that's royally inspired. |
Featuring gorgeous
purple Irises and captivating blue ceramic keepsake
containers, these modern arrangements will add chic sophistication
to any home or office. Surprise a special someone "out of the
blue" with one of these stylish arrangements today!
Click
here to get a
downloadable ad. |
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out of the blue |
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HOW TO
1:
Dip permanent Viburnum leaves into hot-melt (pan)
glue, and adhere them to both sides of a ribbon flange or cardboard
disc. |
HOW TO
2:
Remove the stems from dried globe thistles, dip the globe thistles
into hot-melt glue and adhere them to the permanent-leaf-covered
ribbon flange. Finish by securing Hydrangea florets with floral
adhesive and decorative embellishments with hot glue. |
HOW TO
3:
Center the ribbon flange with the pin frog in the container, and
arrange the Irises and Aspidistra leaf through the wreath and
into the pin frog. |
• To read and see more,
Click here
to purchase the current issue of Florists' Review. |
