April 2009

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   table of contents      novelty  
this month
Check our complete listing of feature sections, and regular departments.


  pocketful of fun
A hip Mother's Day gift is created with a few container alternations.


   wedding      fresh flower  
corsage glam
This embellished composite flower is a sophisticated alternative to a traditional corsage.


Everything you need to know about these delightfully fragrant, huge-headed harbingers of spring.

   shop special      feature story  

out of the blue

A value-added design treatment at the base of a simple composition provides a higher-price-point option.

  care guide to the top blooming plants
Here's what you need to know to help your customers feel confident in their selections.

   feature design      hot topic  
chic specials for modern moms
Quick and easy techniques for vibrant Mother’s Day floral designs.


  hot topic
Sound Off: Our “Hot Topic” question for April is:
How do you integrate Christmas merchandise...

   special features      ad index  
features not included in this issue
Retail Florist of the Year, 2008 Trends, Past Issues, polls, contests and more...
  ad index
Find current advertisers here...


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