Take a letter.

Use this sample direct-mail letter to promote Administrative Professionals Day specials.

    Letters are perhaps the most versatile form of direct mail. They can be individually personalized to each recipient and can be mailed, e-mailed, faxed or hand-delivered, either by themselves or with another direct-mail piece such as a brochure or coupon.

    The best letters are short, simple and cleverly written. They can be professional and businesslike or familiar and informal. Although their style is dictated by their purpose, all letters should be positive and convey warmth and friendliness.

    This model letter provides a basic form that can be adapted to your products, clientele and shop image. Print it on your letterhead, or, if e-mailing, attach your logo, to grab the attention of area businesses to encourage them to place their orders for Administrative Professionals Day. Follow up by telephone or with a personal visit.


April 1, 2009

Mr. Hugh E. Dewey
Dewey, Cheatem & Howe
Suite 100
555 Lois Lane
Anytown, USA  12345-6789

Dear Mr. Dewey,

Administrative Professionals Week is less than three weeks away! And there’s no better gift than flowers to show your appreciation.

Bloomer Floral’s beautiful flower arrangements, plants and gift baskets are perfect for a busy desk—with prices starting at only $19.95! Here’s a sampling of a few of our popular gifts.

• Keepsake vases and hand-woven baskets with fragrant seasonal flowers or colorful gardeny roses
• Living desktop gardens or exotic flowering orchid plants
• Our exclusive “Take the Afternoon Off” gift basket complete with movie tickets and popcorn

Ordering is easy. Call us at 555-5555 today. We’ll help you select the perfect gift and compose the perfect sentiment! You can even FAX your order to us at 555-4444 or e-mail it to us at

Administrative Professionals Week is April 19-25. Since you won’t want your assistant to take care of this detail, take a minute to place your order now, and leave the rest to us. We’ll deliver your special gift on the day you choose.

We’re eagerly awaiting your call!

Earl Bloomer, owner

P.S. Order by April 15 and receive a 10 percent discount!



Florists' Review Enterprises, Inc......
PO Box 4368
Topeka, KS   66604

Phone: 800-367-4708
Local: 785-266-0888
Fax: 785-266-0333

©Copyright 2009 Florists' Review Enterprises