this sample direct-mail letter to promote Administrative Professionals
Letters are perhaps the most versatile form of direct mail. They can be
individually personalized to each recipient and can be mailed, e-mailed,
faxed or hand-delivered, either by themselves or with another
direct-mail piece such as a brochure or coupon.
The best letters are short, simple and cleverly written. They
can be professional and businesslike or familiar and informal. Although
their style is dictated by their purpose, all letters should be positive
and convey warmth and friendliness.
This model letter provides a basic form that can be adapted to your
products, clientele and shop image. Print it on your letterhead, or, if
e-mailing, attach your logo, to grab the attention of area businesses to
encourage them to place their orders for Administrative Professionals
Day. Follow up by telephone or with a personal visit.
Mr. Hugh E. Dewey
Dewey, Cheatem & Howe
555 Lois Lane
Anytown, USA 12345-6789
Dear Mr. Dewey,
Administrative Professionals Week is less than three weeks away! And
there’s no better gift than flowers to show your appreciation.
Bloomer Floral’s beautiful flower arrangements, plants and gift
baskets are perfect for a busy desk—with prices starting at only
$19.95! Here’s a sampling of a few of our popular gifts.
• Keepsake vases and hand-woven baskets with fragrant seasonal
flowers or colorful gardeny roses
• Living desktop gardens or exotic flowering orchid plants
• Our exclusive “Take the Afternoon Off” gift basket complete with
movie tickets and popcorn
Ordering is easy. Call us at 555-5555 today. We’ll help you select
the perfect gift and compose the perfect sentiment! You can even FAX
your order to us at 555-4444 or e-mail it to us at
Administrative Professionals Week is April 19-25. Since you won’t
want your assistant to take care of this detail, take a minute to
place your order now, and leave the rest to us. We’ll deliver your
special gift on the day you choose.
We’re eagerly awaiting your call!
Earl Bloomer, owner
Order by April 15 and receive a 10 percent discount!