Mother’s Day Directions
Trend-forward compositions for Mother’s Day.

Small Wonders
Affordable, desk-friendly designs for Administrative Professionals Week.

Table Flowers
A new book by Paula Pryke embraces unusual materials and bold colors.

Designer Lilies
The latest developments and what’s soon to be sprouting around the world.

Growing All the Way
Learn how Riverside Nursery & Garden Center continues to thrive.

New Arrivals
The latest flower varieties to make the cut.

Grow Your Garden Sales
Tips for getting the most out of your garden-loving customers.

Specialty Blooming Plants
Take a new approach to plant sales this Mother’s Day.

What Moms Want
All you need to know to maximize the appeal of your Mother’s Day product mix.

Mother’s Day Hindsight
Our survey reveals more florists saw sales increases in 2007 than in years past.

on the cover:
MATERIALS:  ‘Broadway’ Oriental lilies, Freesias, Gerberas and hyacinths from The Sun Valley Group; statice, stocks and Agapanthuses from favorite suppliers; container from Hill’s Imports/Park’s Company.

Photography by Stephen Smith

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Designer Lilies


Mother's Day Directions


Reviewing Stand
by Frances Dudley, AAF
Biz Bits

Shop Special
Display by Sharon Leicham
How To

Fresh Flower by Steven W. Brown, AIFD
Mother's Day Gallery
What's New

Hot Topic
by Glennis Wright
Practical Floristry
by Teresa P. Lanker
Employment Management
by Marilyn Lustgarten, SPHR
Consumer Curriculum

Magazine/Book Distributors
Calendar of Events
Florists' Review Bookstore
Advertisers Index
Product Source Guide
Elements of Style
by Talmage McLaurin, AIFD

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