Florists' Review Magazine® :: Your monthly magazine for operating a successful floral business

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butterfly garden Watch your spring sales take flight with this charming special offering. Design by Tina Stoecker, AIFD, PFCI Much like the natural travels of monarch butterflies, consumers will migrate straight to your shop this spring once they hear the flutter about your latest shop special. Although this composition has the feeling of a traditional colonial bouquet, it is updated with a few elements that contribute texture, movement and depth. A pair of butterflies alights upon the arrangement as if drawn to the sweetly scented Freesias and roses. Wood picks secured to their wires keep the insects from rotating in the floral foam. Moss spheres, which are picked into the arrangement, repeat the composition’s overall circular form while narrow blades of dried Malian grass create diagonal contrast, contributing dimension and drawing attention to the other elements within the design.
	“butterfly garden” recipe
		• 6 ‘Caramel’ roses • 6 Freesias • 1 stem ‘Royal Wonder’ LA lilies • 2 stems Solidago (goldenrod) • 2 stems tree fern	• 2 moss spheres • 1/8 bunch Malian grass • 2 butterflies • 1/3 brick floral foam container

MATERIALS: ‘Caramel’ roses from Royal Flowers; Freesias and ‘Royal Wonder’ LA lilies from The Sun Valley Group; Solidago, tree fern, butterflies and floral foam from favorite suppliers; Malian grass and moss balls from Schusters of Texas; 5-inch Pedestal Bowl from Syndicate Sales.

suggested marketing copy

BUTTERFLY GARDEN
A fragrant arrangement to delight any nature lover.

Spring has sprung, and this cheery composition makes a delightful gift or self-purchase for any springtime occasion, reason or need.
A pair of golden butterflies, “fluttering” above the sweetly scented Freesias and roses, add a charming seasonal flavor to the arrangement.
Approximately 18 inches in diameter.

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