Closing the Deal
Turn your order takers into master sellers with these techniques.
How one floral supplier’s London-based retail floral shop allows the
company to relate to its customers’ “Flower Experience.”
on the cover: MATERIALS: baskets from burton + BURTON; roses from
California Pajarosa Floral; Berzelia from favorite supplier.
Photography by Stephen Smith
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Reviewing Stand by Frances Dudley
Under Twenty Wedding
Hot Topic Fresh Flowerby Steven W. Brown, AIFD Practical Floristry by Teresa P. Lanker
Marketing Secrets by Bob Negen Customer Service by Jeff Mowatt
California Blossoms by Peggy Dillon How To
Classified Advertising Advertisers Index / Product Source Guide
Elements of Style by Talmage McLaurin, AIFD
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