To
Mom with Love
Ten grand Mother’s Day gifts sure to please moms of all ages.
Gorgeous Gerbs
From traditional to contemporary designs, these show-stopping
daisies fit the bill.
Fascinating Orchid Ideas
German designer Gregor Lersch’s innovative stylings provide
distinctive stagings for this flower’s showy blooms in his latest
book.
Blooming Basics
Five easy design ideas for dressing up woven pot covers.
Mother’s Day Quiz
Test your knowledge of holiday history and present-day statistics.
Succeed with Flowering Plants
Focus on your niche, and develop a bustling blooming plant business.
Business is Blooming
Plant sales are a staple for large Southern California floral shop
Visser’s Florist & Greenhouses.
Garden Trends 2006
Gardening experts and product suppliers reveal the 10 trends
gardeners dig this year.
Garden Gallery
A guide to suppliers of garden decoratives.
Can Mom and Pop Survive?
Sticking to your core specialties will help you ride out the current
market shifts.
Closing the Deal
Turn your order takers into master sellers with these techniques.
Innovation Abroad
How one floral supplier’s London-based retail floral shop allows the
company to relate to its customers’ “Flower Experience.”
on the cover: MATERIALS: baskets from burton + BURTON; roses from
California Pajarosa Floral; Berzelia from favorite supplier.
Photography by Stephen Smith
• To read and see more, Click
here to purchase the current issue of Florist's Review.
Under Twenty
Reviewing Stand by Frances Dudley
Under Twenty Wedding
Display
Sympathy
Technique
Tradition
Permanents
Trend Watch
Biz Bits
Hot Topic Fresh Flowerby Steven W. Brown, AIFD Practical Floristry by Teresa P. Lanker
Marketing Secrets by Bob Negen Customer Service by Jeff Mowatt
California Blossoms by Peggy Dillon How To
New Products
Business Briefs
Classified Advertising Advertisers Index / Product Source Guide
Elements of Style by Talmage McLaurin, AIFD
Technique
Florists' Review
Enterprises, Inc.
PO Box 4368
Topeka, KS 66604
