To Mom with Love
Ten grand Mother’s Day gifts sure to please moms of all ages.

Gorgeous Gerbs
From traditional to contemporary designs, these show-stopping daisies fit the bill.

Fascinating Orchid Ideas
German designer Gregor Lersch’s innovative stylings provide distinctive stagings for this flower’s showy blooms in his latest book.

Blooming Basics
Five easy design ideas for dressing up woven pot covers.

Mother’s Day Quiz
Test your knowledge of holiday history and present-day statistics.

Succeed with Flowering Plants
Focus on your niche, and develop a bustling blooming plant business.

Business is Blooming
Plant sales are a staple for large Southern California floral shop Visser’s Florist & Greenhouses.

Garden Trends 2006
Gardening experts and product suppliers reveal the 10 trends gardeners dig this year.

Garden Gallery
A guide to suppliers of garden decoratives.

Can Mom and Pop Survive?
Sticking to your core specialties will help you ride out the current market shifts.

Closing the Deal
Turn your order takers into master sellers with these techniques.

Innovation Abroad
How one floral supplier’s London-based retail floral shop allows the company to relate to its customers’ “Flower Experience.”

on the cover:
MATERIALS: baskets from burton + BURTON; roses from California Pajarosa Floral; Berzelia from favorite supplier.

Photography by Stephen Smith

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Under Twenty

Reviewing Stand
by Frances Dudley
Under Twenty
Trend Watch
Biz Bits
Hot Topic
Fresh Flower
by Steven W. Brown, AIFD
Practical Floristry by Teresa P. Lanker
Marketing Secrets
by Bob Negen
Customer Service by Jeff Mowatt
California Blossoms
by Peggy Dillon
How To
New Products
Business Briefs
Classified Advertising
Advertisers Index / Product Source Guide
Elements of Style
by Talmage McLaurin, AIFD



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