A Perfect Fit
A full-service flower shop and its add-on greenhouses continue to
prove the benefits of pairing floral and garden.
Make Your Garden (Sales) Grow
Trends, facts and figures to help make garden goods and décor
profitable for your shop.
A guide to 18 suppliers of garden-themed products.
National Flower Powerhouses
Discover how five influential companies are selling flowers to
consumers in a big way and changing our industry in the process.
Easier Holidays, Bigger Profits
FTD and Teleflora offer advice for creating your own in-house
specials for holidays and other occasions.
Get to know your Mother’s Day customers—you might be surprised.
The Psychology of Pricing
Fine-tuning your pricing structure can increase profits in your
What’s In a Name?
Floral industry unofficially reverts to Professional Secretaries
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Reviewing Stand by Frances Dudley Under Ten Wedding Bouquet
Hot Topic Fresh Flower by Steven
W. Brown, AIFD
Practical Floristry by Teresa P. Lanker Customer Service by T. Scott Gross California Cuttings by Peggy Dillon How To New Products Business Briefs Classified Advertising
Product Source Guide
Elements of Style by Talmage McLaurin, AIFD
Flowers for Mom
PO Box 4368
Topeka, KS 66604