Flowers for Mom
From traditional and sentimental to contemporary and fun, arrangements for all types of moms.

Marked with Distinction
Stylish ways to design with Alstroemerias.

Table Toppings
Delicate flowers, used in lush compositions, bring a romantic, gardeny feeling to the table.

Embellished Bloomers
Inventive treatments make these plant selections perfect for Mom.




Boost Blooming Plant Sales
Techniques to help you create a thriving blooming plant business.

A Perfect Fit
A full-service flower shop and its add-on greenhouses continue to prove the benefits of pairing floral and garden.

Make Your Garden (Sales) Grow
Trends, facts and figures to help make garden goods and décor profitable for your shop.

Garden Gallery
A guide to 18 suppliers of garden-themed products.

National Flower Powerhouses
Discover how five influential companies are selling flowers to consumers in a big way and changing our industry in the process.

Easier Holidays, Bigger Profits
FTD and Teleflora offer advice for creating your own in-house specials for holidays and other occasions.

Today’s Mom
Get to know your Mother’s Day customers—you might be surprised.

The Psychology of Pricing
Fine-tuning your pricing structure can increase profits in your shop.

What’s In a Name?
Floral industry unofficially reverts to Professional Secretaries Week.


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Reviewing Stand
by Frances Dudley
Under Ten
Wedding Bouquet

Technique
Display Idea
Tradition

Trend Watch
Biz Bits
Hot Topic
Fresh Flower
by Steven W. Brown, AIFD
Practical Floristry
by Teresa P. Lanker
Customer Service by T. Scott Gross
California Cuttings by Peggy Dillon
How To
New Products
Business Briefs
Classified Advertising
Advertisers Index
Product Source Guide
Elements of Style
by Talmage McLaurin, AIFD



Flowers for Mom


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