MOTHER’S DAY
Smart Start to Mother’s Day
Six do-able designs, with guidance for planning, ordering and assembly, help to get your holiday off to a bright beginning.

Feminine Forms
Coordinating containers, in two shapely silhouettes, offer divergent pairs of price-pointed alternatives for Mother’s Day.

Pretty as a Pitcher
Four easily created and delivered designs for Mother’s Day, featuring trendy,
keepsake vessels.

Chocolate in Bloom
Stylish packaging upgrades for plant designs in hip color combos.

Thoroughly Modern Moms
Resurrect interest in Mother’s Day corsages with these sparkling design ideas.



Market Sharing
How to work with competing industries to capture Mother’s Day dollars.

St. Croix Floral Company: A One-Stop Shop
Beautifying homes inside and out, this Wisconsin business puts the “full” and the “service” in “full-service” horticulture company.

Floral Promotion: Past, Present and Future
Current efforts to create a national marketing campaign are the latest in a long tradition of industry promotional activities.

PLANTS AND GARDEN
Hot in Pots
The best in blooming beauties for Mother’s Day.

Garden Trends 2007
A look at the 12 hottest directions in exterior design to help you understand what consumers want for their outdoor spaces.

Garden Gallery
A guide to suppliers of distinctive outdoor décor and nature-themed products.

America in Bloom
This nationwide community beautification program offers a novel way to market your business and improve your community at the same time.

on the cover:
MATERIALS:  10.5-inch Brass French Vase from Jamali Garden Supplies; Gerberas and miniature Gerberas from favorite suppliers.

Photography by Stephen Smith


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Pretty as a Pitcher

 
 

Reviewing Stand
by Frances Dudley, AAF
Biz Bits

design
Under Forty
Wedding
Sympathy
Technique
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Tradition
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How To

product
Trends
Fresh Flower by Steven W. Brown, AIFD
What's New

business
Hot Topic
by Glennis Wright
Practical Floristry
by Teresa P. Lanker
Success Strategies
by Tim Huckabee
Briefs

Florists' Review Bookstore
Classifieds
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Product Source Guide
Elements of Style
by Talmage McLaurin, AIFD



 

 


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