The Company

Florists’ Review Enterprises is a business-to-business media company that is deeply entrenched in the professional floral industry. Established by Gilbert Leonard Grant in 1897 as The Weekly Florists’ Review, it was the first floral magazine to use photography rather than sketches, giving florists a true picture of what was happening in their industry.

In today’s multimedia world, Florists’ Review Enterprises continues to provide high-quality content targeted for the professional floral industry. The portfolio of products centers around the flagship publication, Florists’ Review, the industry’s only independent monthly magazine for the retail/wholesale/supplier market. Other important connections to the floral marketplace include our website, special supplements, e-newsletters, videos, online Sourcebook, social media relationships and a host of marketing services.

 Florists’ Review Enterprises is the industry leader in creating “how-to” floral design books and floral image CDs.  These books and CDs, along with other selected books, provide florists and flower enthusiasts with nearly 60 titles from which to choose in our Bookstore, along with a unique selection of display and merchandising products.  The latest addition to the product offerings is a custom e-newsletter ready for floral professionals to deploy to their email customer lists.

The company sponsors two major industrywide contests each year, the Retail Florist of the Year contest, currently in its ninth year, and the Picture-Perfect Weddings contest in its 12th year.

Our Team

Frances Dudley, AAF, president and publisher, purchased Florists’ Review in 1987.  Mrs. Dudley, along with the current leadership team and staff, continue to honor the company’s proud heritage while providing innovative products to promote the success of floral professionals and the companies that desire to connect with them.  Our team has more than 100 years of experience in the retail and wholesale floral industry.

Leadership Team

David Coake, editorial director
Shawn Cusolito, director of technology
Frances Dudley, president/publisher
Cynthia McGowan, editor in chief and production manager
Darin Osterhaus, director of finance/operations
Lisa Strydom, national sales director

Florists’ Review has been serving the floral industry for 117 years.


Our Staff

Front row, from left: Carrie Burgoon, graphic designer/photographer; Teresa Salts, advertising account executive; Lori Zirkle McNorton, floral design coordinator; Nicole Robinson, art director; Marty Bean, circulation/book sales representative; Charlotte Bishop, associate editor; and Lauren Weigand, customer service representative.

Second row, from left: Brenda Wettengel, circulation coordinator; Shelley Urban, senior editor; Judy Bent, circulation/book sales representative; Mikell Lappin, art director; and Mary Lou Clark, wholesale and retail florist account executive.

Third row, from left: Ralph Granger, advertising account coordinator; Lisa Strydom, advertising sales director; Frances Dudley, AAF, president/publisher; and Cynthia McGowan, editor and production manager.

Back row, from left: Darin Osterhaus, director of finance/operations; David Coake, editorial director; and Shawn Cusolito, director of technology.


Click here to contact Florists’ Review.

Florists' Review Enterprises, Inc.
PO Box 4368
Topeka, KS   66604

Phone: 800-367-4708
Local: 785-266-0888
Fax: 785-266-0333
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©Copyright 2015 Florists' Review Enterprises