Florists’ Review Enterprises is a business-to-business media company that is deeply entrenched in the professional floral industry. Established by Gilbert Leonard Grant in 1897 as The Weekly Florists’ Review, it was the first floral magazine to use photography rather than sketches, giving florists a true picture of what was happening in their industry.
In today’s multimedia world, Florists’ Review Enterprises continues to provide high-quality content targeted for the professional floral industry. The portfolio of products centers around the flagship publication, Florists’ Review, the industry’s only independent monthly magazine for the retail/wholesale/supplier market. Other important connections to the floral marketplace include our website, special supplements, e-newsletters, videos, online Sourcebook, social media relationships and a host of marketing services.
Florists’ Review Enterprises is the industry leader in creating “how-to” floral design books and floral image CDs. These books and CDs, along with other selected books, provide florists and flower enthusiasts with nearly 60 titles from which to choose in our Bookstore, along with a unique selection of display and merchandising products. The latest addition to the product offerings is a custom e-newsletter ready for floral professionals to deploy to their email customer lists.
The company sponsors two major industrywide contests each year, the Retail Florist of the Year contest, currently in its ninth year, and the Picture-Perfect Weddings contest in its 12th year.
Frances Dudley, AAF, president and publisher, purchased Florists’ Review in 1987. Mrs. Dudley, along with the current leadership team and staff, continue to honor the company’s proud heritage while providing innovative products to promote the success of floral professionals and the companies that desire to connect with them. Our team has more than 100 years of experience in the retail and wholesale floral industry.
David Coake, editorial director
Shawn Cusolito, director of technology
Frances Dudley, president/publisher
Cynthia McGowan, editor in chief and production manager
Darin Osterhaus, director of finance/operations
Lisa Strydom, national sales director
Florists’ Review has been serving the floral industry for 117 years.