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December 2012

• Get all the highlights from the WF&FSA Floral Distribution Conference.
  
  
• Discover seven principles for great customer service, and find out how to put them to work in your business.
  
  
• How's your reputation? Get valuable tips for protecting your business from bad reviews online.
  
  

November 2012

• Should you replace your cooler with a more energy-efficient model?
  Refrigeration companies discuss new federal regulations and share the changes they have made.
  
  
• Check out the highlights of the Society of American Florists' (SAF) 128th Annual Convention, including industry awards and inductions.
  
  
• Work smarter, not harder, during the upcoming season with these tips for reducing holiday overtime.
  
  

October 2012

• View sample event forms from Arkansas florist Tipton & Hurst.
  
  
• Are you on Pinterest? Learn how using video pins can help you market your business and develop connections with your followers.
  
  
• Want to reach out to the media about an upcoming even you're hosting or designing, or a product release? Check out these five tips for ensuring your press release is effective.
  
  

September 2012

• Discover key facts and trends about the destination weddings market.
  
  
• Rev up your wedding marketing with words that grab brides' attention.
  
  
• See a complete list of awards presented during Caliente—AIFD's 2012 National Symposium—and get the scoop on the association's new officers/executive comittee, board of directors and inductees.
  
  

August 2012

• Check out retailers' creative Halloween displays.
  
  
Find out what's behind the helium shortage, and get practical tips for conserving your supply as well as ideas for designing with air-filled balloons from industry supplier burton + BURTON.


• Is your business on YouTube yet? Discover 10 reasons to jump on the bandwagon, and find out how to get started.
  

July 2012

• Send customers on their merry way with grab-and-go holiday gifts.
  
  
• Are you prepared to hire additional help for the Christmas season?
  Consider these six rules of wise recruiting.
  
  
• Get fun ideas for keeping your staff motivated throughout the holiday rush.
  
  

June 2012

• Get 10 tips to help modernize and revitalize your sympathy sales.
  
  
• Check out the latest fresh-flower care-and-handling products.
  
  
• Have you discounted too deeply? Check out these strategies to price yourself back into the market.
  
  

May 2012

• Get tips for cleaning permanent and dried botanicals.
  
  
• Find out how to handle irate customers — and look like a hero
  
  
• Are your customers migrating away from your business? Learn how to bring them back.
  
  

April 2012

• Check out 10 tips for getting wedding orders right.
  
  
• Learn how to eliminate the competition in your bridal business.
  
  
• Are your customers always right?
  Discover how your business can benefit from employing the 80/20 rule.
  
  

March 2012

• Learn how to use testimonials to grow your business.
  
  
• Discover six customer-service questions your employees must be able to answer, and find out how to ensure they answer correctly.
  
  
• Check out eight ways to thank your employees.
  
  

February 2012

• Send your sales soaring with seven practical ideas for inflating balloon sales.
  
  
• Study up on the latest prom trends with links to popular prom magazines and websites.
  
  
• Get tips for greeting unhappy customers.
  
  

January 2012

• What do you know about your customers? Kick off the new year with 10 tips for successful customer surveys.
  
  
• Achieve maximum vase life for your roses with eight simple steps
  
  
• Is a visit to a gift show on your agenda this month? Arm yourself with more than 50 tips to make the most of your buying trip.