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December 2011

• Get eight ideas for a mouth-watering menu of Valentine’s Day designs.
  
  
• Check out the how one florist has “pumped” up her business with floral-adorned shoes.
  
  
• Meet the new officers of the Wholesale Florist & Florist Supplier Association (WF&FSA).
  
  

November 2011

• SAF HONORS OUR INDUSTRY’S BEST
  
  
• extend your cooler’s life
  
  
• 12 tips for better fuel efficiency
  
  

October 2011

• Center of Attention
  
  
• 8 Things Your Staff Hates About You
  
  
• Table Guide: A handy guide to table sizes, tablecloths and floral arrangements downloadable pdf
  
  

September 2011

• AIFD Symposium: Award Winners, Inductees, and New Officers and Board Members
  
  
• How to Manage — and Motivate — Challenging Employees
  
  
• Capturing Brides Online
  
  
• Hype Halloween

August 2011

• COPYWRITING — WHAT DOES THAT HAVE TO DO WITH RETAILING? EVERYTHING!
  
  
  
• 25 theme ideas for gift and gourmet baskets
  
  


• 20 great ideas for autumn events
  


• Hands-On How-To Video: Watch FR publisher Talmage McLaurin, AIFD, demonstrate how to create this upright wreath
  
  

July 2011

• 10 Tips for selling flowers during slow sales times.
  
  
• Smart Holiday Staffing
  
  
• Tree-Trimming on a Budget


• Hands-On How-To Video: Watch FR publisher Talmage McLaurin, AIFD, demonstrate how to create this beribboned vase
  
  

June 2011

• 10 Tips for Working with Funeral Directors
  


• Need a boost in your summer business?
  


• Check out a real florist’s family tribute order form, and use it as inspiration for your own. (Courtesy of McAdams Floral, Inc., Victoria, Texas)
  


• Hands-On How-To Video: Watch FR publisher Talmage McLaurin, AIFD, demonstrate how to create this dynamic centerpiece
  

May 2011

• 10 cost-effective tips to make your displays more effective


• 25 Candle Storage, Use and Safety Tips


• Off and Running: Eight tips to make it through the May marathon


• Hands-On How-To Video: Watch FR publisher Talmage McLaurin, AIFD.
  

April 2011

• Do You Know When and how to Close a Sale?


• Pack It Up: 30 Ideas For Creating The Ultimate Wedding Toolbox


• Nine Effective, Inexpensive Ways to Market to Brides


• Hands-On How-To Video: Watch FR publisher Talmage McLaurin, AIFD, demonstrate how to create an impressive floral "cake".
  


• Basic Training: Download a printable version of the step-by-step instructions for a single sided triangleto share with your employees.
  

March 2011

• Ten timely Administrative Professionals Week tips for reeling in corporate accounts


• As the owner of a small to medium-sized independent business, chances are you encounter pricing pressures from some type of a large discounter that sells floral products.


• To survive and thrive in today's tough business environment, your operation has to be "world class." Mediocrity is no longer an option.


• Hands-On How-To Video: Watch FR publisher Talmage McLaurin, AIFD, demonstrate how to create the beribboned bouquet collars.
  


• Basic Training: Download a printable version of the step-by-step instructions for a single sided triangleto share with your employees.
  

February 2011

• Ensure a profitable prom season with these 10 marketing, selling and labor tips.
  


• Are you thinking about having a consumer design class? Use our step-by-step guide to ensure a smooth event.
  


• Discover which sales strategies consumers like best and which ones will leave money on the table.
  


• Hands-On How-To Video: Watch FR Publisher Talmage McLaurin, AIFD, demonstrate how to create the beribboned bouqet collars shown on Page 12 of this issue.
  
  
• Basic Training: Download a printable version of the step-by-step instructions for a basic corsage, shown on Pages 14 and 16 of this issue, to share with your employees.
  

January 2011

• Add a personalized touch tobirthday arrangements by referring to our handy guides to traditional flowers of each month and flowers of the zodiac.
  


• Make this year your shop's best ever by asking yourself, and your employees, these 12 simple questions and using your answers to devise a strategic business plan for 2011.
  


• Discover the marketing secret for 2011 and seven tips for making it work for your business.
  


• Hands-On How-To Video: Watch FR Publisher Talmage McLaurin, AIFD, demonstrate how to create the "buttoned up" vase shown on page 14 of this issue.
  


• Basic Training: Download a printable version of the step-by step dozen-rose arrangement, shown on Pages 16 and 18 of this issue, to share with your employees.