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Surviving the Current Economic Downturn
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Current Economic Downturn


December 2010
 

Take a moment out of your busy schedule and
check your Christmas IQ with our holiday trivia quiz.

Discover five ways to jump-start your flower shop in 2011.

Read a commentary from Asocolflores defending
the Colombian floral industry.


November 2010
 

Need inspiration for Thanksgiving promotions?
Check out our cornucopia of ideas.

Ease seasonal stress with seven tips for avoiding holiday burnout.

Hands-On How-To Videos: Watch Talmage McLaurin, AIFD,
demonstrate how to create Thanksgiving luminary arrangements.


October 2010
 

Find inspiration in our six strategies to help hype Halloween.

Discover how to organize your shop for the holiday rush.

Rate your performance to determine how you stack up
in "The 10 things effective coaches and managers do well."


September 2010
 

Print this list of "10 Things to Do to
Save Money on Your Wedding,"
and share
it with your bridal clients.

Learn why you need to put a "fence"
around your customers
and how to keep
them coming back, spending more money
 and spending more often.

Discover easy ways to increase sales with add-ons.


August 2010
 

Check out our map of U.S. cremation
statistics
by region.

Discover five ways to save your customers
money
without cutting your costs.

Learn how to handle negative online reviews.


July 2010
 

Discover eight creative alternatives to
holiday open house
events.

Get the scoop on seven steps you can
take to lure impulse shoppers.

Discover 10 reasons to jump on the YouTube
bandwagon
, and learn how to make a basic video.


June 2010
 

Test your knowledge with our fun and
informative care-and-handling quiz.

Discover surefire ways to bring in business.

Get the scoop on 10 free Google applications that
every businessperson should consider.


May 2010
 

Learn three easy methods for air-drying flowers,
and use our handy checklist to fine out which is recommended
for each of more than 40 botanical varieties.

Print and distribute tips to help your customers make
their permanent and dried arrangements last longer.

Discover how to enhance your professional credibility.


April 2010

Calculate the cost of one lost customer
with our quick and easy worksheet.
You may be surprised!

Are you selling yourself short? Learn how
to stand out by changing the way you talk
about your profession.

Discover how you can benefit your community
and your business with charity marketing.


March 2010

Discover 20 floral flourishes to suggest to
wedding clients that will boost your sales.


Find out how to attract local brides in an era of
Internet window shopping.

What's your personal leadership IQ? Take this quiz
to find out, and discover how your own strengths
can build a better team.


February 2010

Uncover the legends and truths about Valentine's Day.

Discover the cures for a variety of rose ailments,
from premature bent neck to wilted foliage.

What would "secret shoppers" reveal about your
shop and the knowledge and professionalism of
your staff? Invite a few into your store, and use our
handy secret shopper evaluation form to see how
your business scores.


January 2010

Get three practical tips to help
plot your course and reach your goals
in the next year.

Find out what Boomer women want,
and discover the new rules for selling to
these harried customers.

Do you want to know what your customers
think of your shop and the service they receive?
Print copies of our handy customer survey, and ask them!


 
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