|


Click to view
articles on Surviving the Current Economic Downturn
March 2010
Discover 20 floral
flourishes to suggest to
wedding clients that will
boost your sales.
Find out
how to attract local
brides in an era of
Internet window shopping.
What's your personal
leadership IQ? Take this quiz
to find out, and discover how your own strengths
can build a better team.
February 2010
Uncover the legends and truths
about Valentine's Day.
Discover the cures for a variety
of rose ailments,
from premature bent neck to wilted foliage.
What would "secret shoppers"
reveal about your
shop and the knowledge and professionalism of
your staff? Invite a few into your store, and use our
handy secret shopper evaluation form to see how
your business scores.
January 2010
Get three
practical tips to help
plot your
course and reach your goals
in the next year.
Find out
what Boomer women want,
and
discover the new rules for selling to
these harried customers.
Do you want
to know what your customers
think of your shop and the service
they receive?
Print copies of our handy customer survey, and ask them!
December 2009
Find out
50 things
your employees and you should
never do during the holidays.
Can you distinguish between Austrian pine
cones
and Norway spruce cones? Discover what's what
in our handy glossary.
Increase sales of Americans' favorite holiday plant
with our 10 tips for
pushing
poinsettias.
November 2009
How well do you take care of your
delivery vehicles?
Use our handy
maintenance checklist
to help
keel them running smoothly.
Cut the delivery drain with a list of simple,
practical tips
to make the
most of every
drop of fuel.
Check out our
cold weather delivery advice
to protect your flowers this winter.
October 20099
Halloween
window displays a treat.
Ease your
holiday season with five tips for
managing multiple customers.
Discover
simple ways to give your
floral
cooler a makeover.
September 2009
Discover the antidote for job stress,
and get
10 simple
tips for increasing productivity.
Learn why
customer appreciation means big bucks
for
your business. We'll reveal customers' three
biggest
pet peeves
and the six golden rules of customer service.
Create a
more extraordinary life
for
yourself and your family
with these 12 easy strategies you can
begin enacting today.
August 2009
Learn about the sympathy
practices of various ethnic
and religious groups, and find out
when flowers are appropriate.
Discover the six "must-have"
social media profiles
for a great marketing campaign.
Find out how to
avoid the
top five mistakes
of
social media marketing.
July 2009
Discover 10 things you can do
now for a successful holiday season.
Check out our
helpful evergreen care tips and
glossary
of 15 of the most popular holiday greens.
Are you
hosting a Christmas open house?
Employ our practical
suggestions to make this year's event your
most rewarding ever.
June
2009
Help your customers get the
longest life from their
flowers with our reproducible
cut flower
care tips handout.
Advice from a fellow
florist: Learn how to spot the
warning
signs of fraudulent orders.
Find out what every
family-run business owner needs to
know about succession planning.
May 2009
BusinessWeek has
named some unexpected companies
as
customer service
champions.
What can you
learn from these online
retailers?
Test your knowledge of
display principles with
our fun merchandising quiz.
Discover five simple techniques to
reduce stress
and avoid "mental health days."
April 2009
Administrative
Professionals Week is April 19-25.
Use our letter to grab
employers' attention
and urge them to place their orders.
Beyond "thank
you": 10 clever card sentiments
to suggest to uninspired bosses.
Discover how
to effectively garner employee
suggestions and turn them into
profit.
March 2009
Use our handy
Wedding Pre-Consultation questionnaire
to assist you in your work
with brides.
Spring has
sprung! Check out this nature-inspired,
elegant candle ring
from
German publisher Profil Floral.
Your customers are struggling,
too. Get tips on what
you can do to help them and ensure future
loyalty..
February 2009
Learn how to turn your
business cards into
actionable marketing documents.
Test your knowledge of
common and
botanical flower names.
Get tips for juggling
multiple customers
when your staff is slim.
January 2009
Does Your Shop Pop? Take this quiz to find out.
Learn how to create a charming design of
gift-boxed
blooms from German publisher Profil Floral..
Find Financial Peace: Popular finance expert Dave Ramsey
shares tips for weathering the economic storm.
Discover eight ways to
show employees the love when
you can't show them the money.
|