what has happened to our industry?
A look back at the factors and events that helped shape today’s
retail floral trade. December 2009 the state
of the florists 2009
Understanding the factors that have sent many florists’ sales
plummeting and caused
many to close shop. January 2010
positioning your business for future success
What you must do to regain lost sales of cut flowers
and increase sales in the months
and years ahead.
February 2010 reducing labor costs
To offer consumers the lower prices they seek while
maintaining your profitability, you'll likely
have to reduce business expenses. Here are my ideas for
lowering your payroll.
marketing your business
Before competition in the retail floral industry
became so broad and intense, many florists
considered marketing to be optional. If it ever was, it's not
today, and florists are going to have
to be aggressive and creative to survive.
the cost of goods
How to set and achieve a goal of limiting and monitoring the amount
of materials in
A look at how the wire-service business has changed for florists and
an analysis of the role
wire services should play in florists’
PO Box 4368
Topeka, KS 66604