what has happened to our industry?
A look back at the factors and events that helped shape today’s retail floral trade.
the state of the florists 2009
Understanding the factors that have sent many florists’ sales plummeting and caused
many to close shop.
positioning your business for future success
What you must do to regain lost sales of cut flowers and increase sales in the months
and years ahead.
reducing labor costs
To offer consumers the lower prices they seek while maintaining your profitability, you'll likely
have to reduce business expenses. Here are my ideas for lowering your payroll.
marketing your business
Before competition in the retail floral industry became so broad and intense, many florists
considered marketing to be optional. If it ever was, it's not today, and florists are going to have
to be aggressive and creative to survive.
lowering the cost of goods
How to set and achieve a goal of limiting and monitoring the amount of materials in
the wire-service conundrum
A look at how the wire-service business has changed for florists and an analysis of the role
wire services should play in florists’ businesses today.
Florists' Review Enterprises, Inc.
PO Box 4368
Topeka, KS 66604