autumn and christmas
Good-Looking Glass
Fall flowers shine with these creative treatments in clear glass.

Christmas Cheer
A trio of holiday looks to flatter any home or event site.

Back to Nature
Consumers are embracing clean lines, outdoor-inspired colors and organic influences in containers for 2008.

Container Guide 2007
Our annual showcase of containers to suit any style or purpose from more than 40 manufacturers and suppliers..

Feast for the Senses
Caan Floral & Greenhouses, winner of our "Retail Florists of the Year" honor award for merchandising and display, uses products to capture attention and create experiences..

gift and gourmet
The Business of Baskets
Whether you're just getting started with gift baskets or expanding your current offerings, these tips from successful retailers and product suppliers will help you succeed in either endevor..

Gourmet & Gift Basket Gallery
The latest in components, ready-mades and packaging.

Gift Basket Trends
A look at the market for gift and gourmet baskets.

Minimum Wage Increases
How the new federal rate is affecting florists and other businesses.

Getting Started with Employee Benefits
An easy-to-understand look at implementing a health-insurance plan for you floral business.

on the cover:
MATERIALS:  Autumn Breeze 9-inch Gallery Bud Vase Assortment from Syndicate Sales: Gerberas, Solidago and coneflowers (Echinaceas) from favorite suppliers. To contact Syndicate Sales, see "Product Source Guide".

on this page:
 ‘Mariana’ rose, Ranunculi, Echinacea (coneflower), Celosia (cockscomb) and Hypericum from Transflora; coral bells (Heuchera) foliage from favorite supplier; heart picks from Bouquet Jewels® by Flora Europa; glittered leaves from Winward International; Puchary vase from Jamali Garden Supplies. To contact these companies, see “Product Source Guide” on Page 137.

Photography by Stephen Smith

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Reviewing Stand
by Frances Dudley, AAF
Biz Bits


Under Forty

How To

Fresh Flower by Steven W. Brown, AIFD

What's New

Hot Topic
by Glennis Wright
Practical Floristry
by Teresa P. Lanker
Success Strategies
by Tim Huckabee, AIFSE

Magazine/Book Distributors
Florists' Review Bookstore
Advertisers Index
Product Source Guide
Elements of Style
by Talmage McLaurin, AIFD






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