Have a Heart
Seven simple make-ahead accents for the holiday of love.
Latest and Greatest
Sixty-five new rose varieties from the world’s leading breeders,
available for Valentine’s Day 2011.
Trends in Floral Design
Industry-leading designers share their insights into what flower
buyers will flock to in the year ahead.
German floral publisher BLOOM’s identifies key design concepts for
the coming year.
The latest on what’s been happening in home interiors as well as a
peek at what’s to come.
Neutrals live on, but bright and bold are in vogue again!
Societal directions that will influence consumers’ lifestyles and
behaviors this year.
2011 State of the Industry: It’s
Not Over Yet
2010 was more challenging for our industry than 2009, and struggles
are likely to continue throughout 2011; however, we have the
products, people and message to overcome and thrive.
Two florists create complementary additions to their botanical
Twenty-five tips to help your business regain momentum this year.
by Frances Dudley, AAF
Product Source Guide
by Talmage McLaurin, AIFD
Florists' Review Bookstore
To read and see more,
here to purchase the current issue of Florist's Review.
Exciting bonuses this month online: