trends in floral design

Industry-leading designers share their insights into what flower buyers will flock to in 2011.
  Designs by Talmage McLaurin, AIFD

contemporary contrasts

“Textures are smooth and elegant or soft and feminine. And just keep it simple, like a well-dressed woman. Think more of removing elements rather than adding them.”
Shane Connolly; Shane Connolly Flowers; London, England

“Texture, with both the container and the flower combination, is still an important element to feature. And monobotanical still seems to rule.”
Michelle Perry-White, AIFD; Caffco International; Double Oak, Texas

“Texture is the richness of design. The tactile qualities of floral material, especially when blended with opposing textures, appeals to the eye. As fashion moves to a juxtaposition of surfaces (think marabou bolero paired with silk-satin hot pants), floral designers can do the same. This season, opposites attract.”
Sharon McGukin, AIFD, AAF, PFCI; president of the American Institute of Floral Designers (AIFD); Carrollton, Ga.

“The trend on the rise right now is definitely metallics. I expect to see them everywhere, from floral vessels to candles and candleholders to bridal bouquet holders. Metallics are a luxurious touch that also add a bit of texture.”
David Tutera; New York, N.Y.

Materials: peonies and callas from favorite suppliers; Mirror Strips Vase from Jamali Floral & Garden Supplies; Dekka Vase from Accent Décor; birds from Torre & Tagus.

textural foliage

“Foliage becomes the design. Interesting leaf forms are placed in artistic glass forms, which are hand-blown or recycled. Plant forms edge the void ­­of living sculptures.”
J. Keith White, AIFD; AANDK Productions; Houston, Texas

“Foliage is beginning to creep back into our bouquets, but not just as a backdrop or filler. It’s now considered a floral element. And the often-overlooked carnation is experiencing new respect these days.”
Sharon McGukin, AIFD, AAF, PFCI; president of the American Institute of Floral Designers (AIFD); Carrollton, Ga.

“We are definitely seeing [an interest in] more uncommon foliages and textures.”
Tori Samuel; Winston Flowers; Boston, Mass.

“All shades of purple still have a strong lead as accent colors for the near future.”
Michelle Perry-White, AIFD; Caffco International; Double Oak, Texas

“Textured containers are going to be in big demand for 2011. There will be gritty ceramics as well as pounded metals, leather and matted glass.”
Tenley Young; Tenley Erin Young; Los Angeles, Calif.


Materials: Fatsia leaves and aquarium gravel from favorite suppliers; ‘Moonaqua™’ carnations from Florigene Flowers; Cube Planter from Jackson Pottery; concrete cube from Allstate Floral & Craft; Cement Cube from Jamali Floral & Garden Supplies.

... To view 3 more trends and the biennial report, look to the January 2011 issue of Florists' Review.

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