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valentine's day
Florals on Trend
The California Cut Flower Commission's biennial forecast outlines
the top floral looks.
The Year-Round Romance of
Roses
A floral design showcase of growers' favorite rose varieties for
2008.
Five Minutes or Less
Easy-to-create Valentine's Day arrangements for love in the fast
lane.
trends
Interior Style
Our annual
look at America's most popular interior fashions.
The State of the Industry
Facing continuing economic pressures, the floral industry must work
to position flowers so they are perceived more favorably in 2008.
Business Directions
Notable economic and societal trends that will affect your business
in 2008.
roses
Rose Favorites
These varieties represent some of the best-loved in North-America.
Rose Care Checklist
Follow these procedures to ensure
gorgeous, long-lasting roses.
Belle Fleur and the City
Discover how one New York City florist became a multimillion-dollar
business by building relationships with its customers, employees and
the media.
Class Benefits
Florists find that teaching consumers
leads to better relations and more sales.
Supply Chain Innovators
A grower and a hard-goods vendor take
the lead in offering products directly to retailers while keeping
wholesalers in the loop.
Creative Spark
California florist wins $1,000 top prize
in the National Ribbon Company's wristlet design contest.
on the cover:
MATERIALS:
carnations
from Florigene Flowers; tulips from Netherlands Flower Bulb
Information Center; Mokara orchids and Liatrises from favorite
suppliers; Moderne Vases from Accent Décor. To contact these
companies, see “Product Source Guide” on Page 161.
Photography by Stephen Smith
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