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key flowers to consider
Distinctive textures and character are important
elements in the “Whisper” look. Flowers that are unusual in form
(Anthuriums and Proteas, for example) and therapeutic in
fragrance (Gardenias and Stephanotises, for example) are prized
in this sensuous style.
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arranging tips
Flowers here are
styled, rather than arranged, into contemporary formats. Often
they are displayed monobotanically, and the designs have an
austere sensibility. |
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merchandising tip
Invite customers
to be enveloped in the sensory nature of this palette by creating
a section of your shop in which they are invited to interact with
the products—perhaps signage inviting them to “touch me” or
“smell me.” In addition to the blooms themselves, incorporate
sensuous yet serene fabrics and organic forms such as shells and
pebbles. |
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accents
and motifs
seashells and sand
rocks,
stones and pebbles
textured fabrics and fringe
organic
forms
chunky
weaves
driftwood and sculptural wooden forms
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