Beautiful Bulbs
Seven sensational springtime designs showcase the season’s
cheeriest flowers.

Daffodils by the Door
Narcissus plants make captivating statements both on their own
and with natural branch treatments.

Going Dutch
See how three Amsterdam florists merchandise Holland’s top-quality florals.

Balloons for Spring
Rise to the occasion with an array of inflatable options for St. Patrick’s Day,
Easter, Administrative Professionals Day/Week and Mother’s Day.

Marketing with E-mail
How to create and implement a successful e-mail marketing campaign.


on the cover:
amaryllises (Hippeastrums), tulips, parrot tulips and hyacinths from The Sun Valley Group; miniature callas and Ranunculi courtesy of the Netherlands Flower Bulb Information Center (NFBIC); 5.5-inch Earth’nWare Oval Vase from Syndicate Sales.

Photography by Stephen Smith

• To read and see more, Click here to purchase the current issue of Florist's Review.


Going Dutch


Reviewing Stand
by Frances Dudley, AAF
Biz Bits

Shop Special
How To

Fresh Flower
What's New

Hot Topic by Glennis Wright
Making Money by W. Kurt Schroeder, AIFD, AAF, PFCI

Web Gallery
Florists' Review Bookstore
Industry Calendar
Advertisers Index
Product Source Guide
Elements of Style
by Talmage McLaurin, AIFD

Exciting bonuses this month on
Learn how to turn your business cards into actionable marketing documents.
• Test your knowledge of common and botanical flower names.
• Get tips for juggling multiple customers when your staff is slim.

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