The Looks of Love
Ten sensational specials to help customers express their affection on Valentine’s Day 2013.

Everyday Flowers
British florist Paula Pryke releases her newest book and shares insights into using seasonal, textural bouquets to beautify spaces.

Floral Couture
Upscale London florist carves distinct niche with high-end clientele.

Valentine’s Day Menu Ideas
Florists from the U.S., Canada and England share their top-selling offerings from the 2012 celebration.

Game On!
Five easy sales competitions to boost your revenue while having fun with your staff this holiday season and year-round.

Winter Gift Show Preview
The country’s top upcoming gift shows have plenty on tap for your business.

FlorEcuador • Agriflor
The world gathers at Ecuador’s 14th international flower trade show.

Retail Florist Of The Year Honored
Dallas’ Dr Delphinium receives the 2012 award at WF&FSA’s annual conference in Miami.

FTD Florist Facelift
FTD education team member J. Keith White, AIFD, helps Luther Florists bridge the gap between its rich history and future success.

Syndicate Sales’ New Slogans
Check out the phrases that will soon hit the road on the company’s fleet of trucks.

Valentine’s Day 2012: The Upswing Continued
For the second consecutive year, the majority of florists saw increased sales.


Happy Holidays from Florists' Review
Biz Bits


Fresh Flower
Valentine Gallery

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Marketing Magic

Florists' Review Bookstore
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Product Source Guide
by Talmage McLaurin, AIFD

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MATERIALS: ‘Geraldine’ roses, ‘Red Pulse’ miniature callas, Phalaenopsis orchids, Hydrangeas, Anthurium blooms and leaves, and Heuchera leaves from favorite suppliers; Urban Earth Weathered Slate Planter from Syndicate Sales.



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