the looks of love
Ten sensational specials to help customers express their affection on Valentine's Day 2013.

Designs by J. Keith White, AIFD

hearts afire
Tulips are among the most popular cut flowers for Valentine’s Day, second only to roses. This take on the traditional dozen—featuring a bright crimson variety—offers two heart-shaped elements: the novelty vase and a custom wire medallion accented by a rhinestone chain. The modern wire embellishment can be made in multiples well in advance of the holiday for easy assembly during “crunch time.”

MATERIALS:  tulips courtesy of FTD Flower Exchange; red metallic heart-shaped vase from burton + BURTON; Wire Sphere (shaped into heart) from Accent Décor; Rhinestone Chain from Fitz Design; Lomey™ Diamante Pin from Smithers-Oasis.


Press a wire sphere into a heart-shaped cookie cutter.

Remove the molded wire heart from the cookie cutter.

Thread a rhinestone chain through the top center of the wire heart, and insert each end of the chain into the floral foam inside the vase to secure.


guest designer
Floral visionary J. Keith White, AIFD, combines modern and traditional floristry into an art form that embraces the diversity of our lives and our environment. As a partner and design director of AANDK Productions, a special-events company for retail, corporate and trade clients, Keith is known for his extraordinary floral talent. Sponsored by FTD, his masterful designs for the VIP cars in the annual Rose Parade® have been viewed by millions. Winning Bouquet Combinations is Keith’s book design credit, which was produced with Florists’ Review and the California Cut Flower Commission (CCFC).

Keith’s talents as a designer, merchandiser and communicator have been recognized and awarded. Each year, he is asked to participate in many programs, workshops and symposiums. Since his induction into the American Institute of Floral Designers (AIFD) in 1996, Keith has presented four main-stage programs. In 2004, he served as an FTD-sponsored jury staff member for the Interflora World Cup held in Melbourne, Australia. In 2010, Keith represented the United States in the Interflora World Cup in Shanghai, China at the World Expo 2010. While he is known for his flair, showmanship and professionalism, Keith’s programs also present meaningful educational content.

Keith is currently an FTD education consultant as well as a Winward Silks USA and Canada merchandiser designer. Through his current and past roles, Keith has defined and redefined floristry, not as an independent art form but as a service of luxury merchandise in a global marketplace.

In addition to Mr. White, the FTD Education Team includes Tina Coker, AIFD, PFCI; Jeffrey Corbin, AIFD, AAF, PFCI; Deborah De La Flor, AIFD, PFCI; Ann Jordan, AIFD, AAF, MMFD; John Klingel, AIFD, AAF, PFCI; Kristine Kratt, AIFD, PFCI; and Ian Prosser, AIFD, AAF, PFCI, NDSF.

This feature and Mr. White’s work on it were sponsored by FTD.


... To view 9 more designs, look to the December 2012 issue of Florists' Review.
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