The yuletide season is quickly approaching. Offer your customers a merry selection with these inspired designs.
Discover how one florist’s downsized shop and new business plan sparked surprising comments from customers and increased daily sales.
Check out these new balloon styles for Valentine’s Day 2013.
This popular event returned to its home for burton + BURTON’s 30th anniversary, offering a host of floral and balloon classes for all of life’s occasions.
Automakers offer new delivery vehicle options for 2013.
More Bang for Your Buck
Double-duty coolers help stretch your budget.
1-800-Flowers Franchise Convention
Retail florists gather in Las Vegas to share ideas and explore opportunities to grow their businesses.
Reviewing Stand by Frances Dudley, AAF
Florists' Review Bookstore
Product Source Guide
by Talmage McLaurin, AIFD
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ON THE COVER
MATERIALS: Cymbidium orchids, ‘Supergreen’ roses and carnations courtesy of FTD Flower Exchange; Ornament Candleholder/Vase from burton + BURTON; ribbon from d.stevens; Oasis™ Aluminum Wire from Smithers-Oasis; fresh lime from local market.