Christmas Spirit
The yuletide season is quickly approaching. Offer your customers a merry selection inspired by these designs.

Designs by J. Keith White, AIFD

evergreen basket
Sprigs of fresh fir transform a wire basket into a lush “living” vessel for a rustic, nature-inspired bouquet. A bird’s nest, occupied by a pair of eggs, enhances the outdoorsy look.

MATERIALS: carnations, Hypericum, fir, holly and ivy courtesy of FTD Flower Exchange; Aged Wire Basket from Jamali Floral & Garden Supplies; buffalo plaid ribbon from Reliant Ribbon; plastic eggs from Melrose International; birch twigs and twine from favorite suppliers; found nest.

Arrange branches of fresh fir around the inside edge of a wire basket. Place a liner into the center of the basket. Bind the basket handles together with twine on each side. Nestle wood-picked bows into the greenery on each side of the basket where the handles join.


rustic romance
A textural metal pot cover sets the tone for this casual mix of seasonal botanicals. A cluster of ‘Mirabel’ spray roses lends a pop of vibrant color to the neutral pine cones and foliages, which are accented with a multiloop bow of twine.

MATERIALS: ‘Mirabel’ spray roses, Hydrangeas, cedar and holly courtesy of FTD Flower Exchange;Ā  Fall Pot Cover from burton + BURTON; pine cones and twine from favorite suppliers.

transseasonal texture
The rusty orange-to-red palette of this design makes it suitable for selling from Thanksgiving through Christmas. Angel vine offers shelter over the roses and other botanicals, including a few pine cones that repeat the pattern of the footed tin planter into which the materials are arranged.

MATERIALS: ‘Black Magic’ and ‘Alhambra’ roses, ‘Sunset’ garden roses, ‘Mirabel’ spray roses, Hydrangeas, Hypericum and cedar courtesy of FTD Flower Exchange; angel vine from Knud Nielsen Company; Tin Pine Cone Planter from burton + BURTON.

guest designer
Floral visionary J. Keith White, AIFD, combines modern and traditional floristry into an art form that embraces the diversity of our lives and our environment. As a partner and design director of AANDK Productions, a special-events company for retail, corporate and trade clients, Keith is known for his extraordinary floral talent. Sponsored by FTD, his masterful designs for the VIP cars in the annual Rose Parade® have been viewed by millions. Winning Bouquet Combinations is Keith’s book design credit, which was produced with Florists’ Review and the California Cut Flower Commission (CCFC).

Keith’s talents as a designer, merchandiser and communicator have been recognized and awarded. Each year, he is asked to participate in many programs, workshops and symposiums. Since his induction into the American Institute of Floral Designers (AIFD) in 1996, Keith has presented four main-stage programs. In 2004, he served as an FTD-sponsored jury staff member for the Interflora World Cup held in Melbourne, Australia. In 2010, Keith represented the United States in the Interflora World Cup in Shanghai, China at the World Expo 2010. While he is known for his flair, showmanship and professionalism, Keith’s programs also present meaningful educational content.

Keith is currently an FTD education consultant as well as a Winward Silks USA and Canada merchandiser designer. Through his current and past roles, Keith has defined and redefined floristry, not as an independent art form but as a service of luxury merchandise in a global marketplace.

In addition to Mr. White, the FTD Education Team includes Tina Coker, AIFD, PFCI; Jeffrey Corbin, AIFD, AAF, PFCI; Deborah De La Flor, AIFD, PFCI; Ann Jordan, AIFD, AAF, MMFD; John Klingel, AIFD, AAF, PFCI; Kristine Kratt, AIFD, PFCI; and Ian Prosser, AIFD, AAF, PFCI, NDSF.

This feature and Mr. White’s work on it were sponsored by FTD.


... To view more Christmas designs, look to the November 2012 issue of Florists' Review.
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