Event Ensembles
Gather coordinating pieces to create cohesive décor.

Get This Party Started!
Advice for consultations, cost-control and carrying out profitable events.

2012 Container Guide
Check out this variety of vessels for all your arrangement needs.

Displays That Attract Customers
These five tips will help you create them.

Education and a Makeover
FTD’s new (and newfangled) efforts help florists improve their skills and their shops.

Top Party Trends
Brian Worley, co-owner of event-production company YourBASH! in Santa Monica, Calif., identifies five hot trends in weddings and events.

Reviewing Stand by Frances Dudley, AAF
Biz Bits

design
Technique
Sympathy
Wedding

product
Fresh Flower
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Prop Gallery

business
Hot Topic
Marketing Magic
Florists' Review Bookstore
Classifieds
Advertisers Index
Product Source Guide
Trendspotting
    by Talmage McLaurin, AIFD

ON THE COVER
MATERIALS: ‘Matsumoto’ asters (Callistephus), pincushions (Leucospermum), yarrow, miniature Gerberas, Gerrondo Gerberas, miniature Cymbidium orchids, tulips, ornamental peppers and assorted grasses and grain courtesy of California Cut Flower Commission (CCFC); Square Wood Boxes from Jamali Floral & Garden Supplies.

 

Click here to purchase the current issue of Florists' Review.
 

Exciting bonuses this month online:

• View sample event forms from Arkansas florist Tipton & Hurst.
  
  
• Are you on Pinterest? Learn how using video pins can help you market your business and develop connections with your followers.
  
  
• Want to reach out to the media about an upcoming even you're hosting or designing, or a product release? Check out these five tips for ensuring your press release is effective.
  
  

Hands-On How-To Video:
grand groupings
Texturally diverse clusters of fresh flowers command attention.