event ensembles
Gather coordinating pieces to create cohesive décor.

Designs by J. Keith White, AIFD

As the market for fresh flowers changes, many florists are expanding their services into events, ranging from casual garden get-togethers to grand soirées for both individual and corporate clients. For such events, tableaux of coordinating elements are often required. To demonstrate how to complete multisensory tablescapes and inspire your festive creativity, we present eight coordinated collections for a variety of social celebrations.


metro modern
For an evening event with an uptown attitude, shapely chic vessels with sleek silver finishes are filled with a range of regal blossoms. The shimmering silver is an elegant foil for the dramatic hues while accessories, such as the filled bud vases and mercury-finish candleholders, provide the finishing touches.

MATERIALS: carnations, miniature callas, Mokara orchids and Dahlias courtesy of FTD Flower Exchange; Square Glass Vases from Jamali Floral & Garden Supplies; Glass/Silver Vases from Floral Supply Syndicate; silvered votives from Jim Marvin Enterprises Ltd.; Elipses Urn from Accent Décor; Oasis™ Midollino Sticks and Oasis™ Aluminum Wire from Smithers-Oasis. ■

guest designer
Floral visionary J. Keith White, AIFD, combines modern and traditional floristry into an art form that embraces the diversity of our lives and our environment. As a partner and design director of AANDK Productions, a special-events company for retail, corporate and trade clients, Keith is known for his extraordinary floral talent. Sponsored by FTD, his masterful designs for the VIP cars in the annual Rose Parade® have been viewed by millions. Winning Bouquet Combinations is Keith’s book design credit, which was produced with Florists’ Review and the California Cut Flower Commission (CCFC).

Keith’s talents as a designer, merchandiser and communicator have been recognized and awarded. Each year, he is asked to participate in many programs, workshops and symposiums. Since his induction into the American Institute of Floral Designers (AIFD) in 1996, Keith has presented four main-stage programs. In 2004, he served as an FTD-sponsored jury staff member for the Interflora World Cup held in Melbourne, Australia. In 2010, Keith represented the United States in the Interflora World Cup in Shanghai, China at the World Expo 2010. While he is known for his flair, showmanship and professionalism, Keith’s programs also present meaningful educational content.

Keith is currently an FTD education consultant as well as a Winward Silks USA and Canada merchandiser designer. Through his current and past roles, Keith has defined and redefined floristry, not as an independent art form but as a service of luxury merchandise in a global marketplace.

In addition to Mr. White, the FTD Education Team includes Tina Coker, AIFD, PFCI; Jeffrey Corbin, AIFD, AAF, PFCI; Deborah De La Flor, AIFD, PFCI; Ann Jordan, AIFD, AAF, MMFD; John Klingel, AIFD, AAF, PFCI; Kristine Kratt, AIFD, PFCI; and Ian Prosser, AIFD, AAF, PFCI, NDSF.

This feature and Mr. White’s work on it were sponsored by FTD.


... To view more event designs, look to the October 2012 issue of Florists' Review.
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