Harvesting Halloween

Most flower shops across the country create at least a small in-store product vignette or window display for Halloween, but the holiday of haunting and whimsical revelry is not always a huge sales generator for them. Here are some creative displays from florists and other retailers to inspire you and help boost the business of "boo" in your shop.

 Harvesting Halloween

Although they were inspired by Tim Burton’s animated film Corpse Bride, designers Emma Oakley and Helen Groome at The Town Florist in Hemel Hempstead, Hertfordshire, England, dressed this mannequin with a lot more color than the bride in the movie. The display incorporates the traditional Halloween colors of orange and black as well as cerise pink and lime green to give it a contemporary twist. The bold hues and exotic flowers and plants prompted them to dub the display “The Tropical Corpse Bride.”

A large-mouth jack-o’-lantern candy dish from Meadowbrooke Gourds offers an enticing way to display bags of colorfully wrapped Abdallah chocolates at Evert’s Flowers, Home & Gifts in Ames, Iowa. The 90-year-old shop—owned by Brian and Gina Smith since 1998—has carried a variety of Abdallah candies since 1968 for everyday enjoyment as well as seasonal gifts.

Showcasing gourds and a faux jack-o’-lantern inside glass urns not only makes a great display at The Thicket in Springfield, Mo., but also encourages customers to purchase the urns and re-create the look in their homes.

A whimsical witch towers over a colorful Halloween display at The Thicket in Springfield, Mo.

These creative displays, using classic Halloween icons, capture attention at Potted Petals, Inc., in Lombard, Ill. “Our customers wait for the pumpkin window every year,” says owner Kathleen Roberts. Of course, flowers are a natural accompaniment to convey the shop’s core product.

These whimsical displays, featuring mannequin legs covered with tights and arranged into urns, welcomed customers and yielded plenty of chuckles at the entrance to Curious Sofa, a home décor and antiques boutique in Kansas City, Mo. Though owner Debbie Dusenberry closed the physical shop in January 2011 and now operates as an online retailer at www.curioussofa.com, she says this concept and these images continue to draw attention across the Web on sites including Pinterest.com.



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